Key Job Accountabilities 主要職務

Develop paid, earned, owned strategy at division level through co-working with local, regional, and global counterparts

Generate business impact through rolling out success cases between brands and competitors (not limited to Luxe Beauty Market)      

Identify growth opportunities and identify solutions by analysis using various tools and data for each beauty category

Contribute to digital upskilling of the division by providing guidance and support to brand teams

To manage brand's digital plan and execution 

Define and implement the Digital strategy for the brand.

Implement and Drive brands through actionable Insight for developing powerful integrated campaigns in line with Marketing, Merchandising, Education and PR activities.

Develop contents to enrich online and offline communications and help the brand reach its awareness and sales objectives especially New Buyer Acquisition.

Develop a communication style specific to Digital, more in phase with digital consumers’ expectations.

Ensure a strong presence on social media, with a deep understanding of each network's specificities and consumers' expectations.

Setup target KPIs of digital activities (campaigns, ecommerce, social media), analyze and monitor performances, propose and execute improvements.

Collaborate with Regional and Global digital team to optimize the actions in Japan.

Analyze brand's and competitors' interactive activity to make strategical recommendations to management.

Monitor budget on all directly managed activities.

Must Have Aspects 必須項目

More than 5 years’ experience of paid media with knowledge on social, display, search advertisements.

Experience on retail media (Amazon, Rakuten) is nice-to-have.

Influencer Marketing: Develop and execute influencer marketing (Top to Nano all tiers) campaigns with good understanding of influencer relationship management, content collaboration, and performance tracking. This includes boosting influencer-generated content through paid social media campaigns. Building maximizes UGC thorough influencer activation.                                             

Expertise on the digital world, digital communication, media and advertisements with ability to use tool such as Google Analytics and Google search console.

Knowledge on latest digital advertisement technology and solutions

Build and maintain strong collaboration with external partners (especially media agencies) and internal partners (brand team, corporate teams)

Strong strategic thinking, project management and execution skills

Business level English

Performance Analysis & Reporting: understanding of key media and social metrics, and ability to make data-driven recommendations for media optimization based on analysis. Ability to create reports for different levels (high level to detailed level) with clear explanation.

Preferred Qualification 希望項目

FMCG (not necessarily from cosmetic business) background

Good networking skills and ability to animate a worldwide Digital community

Team management experience

Strong understanding of media buying and digital advertising strategies