Are you a media mastermind with the strategic vision to redefine beauty's digital landscape? Do you thrive on data-driven strategies, innovative partnerships, and crafting impactful campaigns across diverse media channels? If you're ready to make your mark and lead our media transformation, L'Oréal has a challenge for you! We are currently looking for a Division Media Lead - parental leave cover for 10 months, based in Copenhagen.
Your mission…
As a Division Media Lead in the L’Oréal Dermatological Beauty division, you will lead and develop the media strategy for the full division and its range of brands. You will ensure a close collaboration with the brand teams and the group CDMO. You will play a key role in the media acceleration of the division and perfect media execution of each campaign. You have a passion for dermatological beauty and will make sure to communicate the medicality and expertise of our brands through media. You will own the relationship with our media agency, ensuring seamless campaign activation and alignment with brand priorities. In this role, you will play a key role in the digital transformation at L’Oréal, and you report to the Division Chief Digital Officer.
You will…
- Supervise & steer 360 media planning / drive channel strategy aligning with overall business goals and brand priorities with the brand teams fort he full division.
- Lead and execute the media strategy for La Roche-Posay and CeraVe.
- Oversee the execution of all media campaigns, ensuring alignment with the established strategy and optimizing for maximum ROI with the media agency.
- Lead the exploration and evaluation of new and emerging media channels and technologies with CDMO team, identifying opportunities to innovate and enhance campaign effectiveness. Drive the division towards a "digital-first" approach, staying ahead of industry trends and best practices
- Set, monitor, follow-up, communicate, learn, and improve digital performance KPIs for the division aligning with CDMO team.
- Be the main point of contact for cross-brand and multi-divisional digital projects covering media and search.
- Define and drive the divisional 1P/2P media strategy and governance (including Search)
- Organize regular meetings (weekly team check-in, kick-offs with Brands & Agency) and steer the external media agency
- Develop measurement testing framework with agency and ensure GLA is being applied for your market
- Analyze media performance, feedback to CDMO and continuously improve golden rules
- Lead, upskill and animate media managers and brands. Manage and mentor the Media team, providing coaching and development opportunities to enhance their skills and expertise.
- Communicate and apply CDMO frame to division, including media guidelines, knowledge of partnerships, media conditions, innovation for media magic; adapt accordingly and align with Zone Div
We are looking for...
- Minimum of 5 years of experience in media, preferably within the FMCG sector
- Demonstrated expertise in digital marketing landscapes and emerging platforms
- A genuine passion for the beauty industry and a strong understanding of current beauty trends
- Highly motivated and results-oriented, with a proactive and entrepreneurial approach.
- Exceptional communication and interpersonal skills, fostering effective collaboration with cross-functional teams and stakeholders
- Proven ability to develop and execute data-driven media strategies aligned with business objectives
- Solid understanding of online and offline retail dynamics, with a preferred focus on the mass beauty market
- Proficiency in media performance management and analysis, with a focus on optimizing ROI
- Demonstrated ability to think creatively and innovatively, developing "out-of-the-box" media solutions
- Strong analytical skills to interpret data, identify trends, and make informed recommendations
- Experience with platforms like Meta Business Manager, TikTok Business Manager, DV360, Google Ads, and Google Analytics is a plus.
We are looking for our Division Media Lead Parental leave cover to start on the 1st of April for a duration of 10 months. The employment is a maternity cover. Applications are reviewed on a rolling basis, so do not wait to apply. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
What’s In It For You
From the start, you'll have great responsibility, challenges, and opportunities, including an individual career plan and coaching leadership. Enjoy extensive training, competitive benefits, modern offices, and a dynamic, international working environment with engaged and skilled colleagues. Our Nordic organization includes nearly 1000 employees across the four Nordic capitals.
Furthermore, we offer:
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference.
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
The mission of L'Oréal Dermatological Beauty is to “Pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all.” Our brands, including Vichy, La Roche Posay, CeraVe, SkinCeuticals are trusted & recommended by dermatologists, general practitioners and pharmacists all over the world