Manager, Marketing (Lancome Skincare)
Location: 10 Hudson Yards, New York, NY
Division: Luxe Division
Who We Are
At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.
Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.
We're proud to have earned recognition as industry leaders in:
- Most Innovative Companies - Fast Company, 2023
- Top 5 - Most Attractive Companies Worldwide Among Business Students -Universum, 2023
- Top 25 World's Best Companies - TIME, 2023
- Top Companies for Executive Women - Seamount, 2023
- Best Place to Work for Disability Inclusion - Disability Equal Index, 2023
A Day in the Life
Plays a key role in the development, implementation, and management of Lancôme’s Skincare business. Assists in and implements marketing strategy including launch plans and promotional calendars while controlling costs and managing profits and loss. Works closely with marketing management to create, develop, execute, and evaluate new product launches and promotional marketing programs to support the brand. This role reports to the AVP of Lancome Skincare (Anti-Aging + Beauty Tech team).
Requirements
Bachelor’s degree
3-5 years beauty marketing experience required
Proven ability to collaborate across cross functional teams
Strong written, oral, and interpersonal communication skills
Strong presentation skills
Knowledge of industry
Ability to handle a fast-paced environment
Adaptability in a rapidly changing environment Type the requirements here.
Responsibilities
Marketing:
- Develop forecast proposals for new productlaunches, forexisting businesses affected by launch
- Prepare and/or review DPM direction for Data Entry Specialist for all necessary information,maintainaccuratefiles on ongoing projects, keep abreast of all timetables for new productlaunches and ensure that deadlines are metin a timely manner;identifypotential problems.
- Collaborate with Supply Chain and Demand Planning, communicating marketing activity, to ensure inventory levels for retail and promotional items to ensureappropriate stocklevels
- Coordinate bi-annual phase-out meeting, recommending products for discontinuation, reviewing obsolete inventory levels, and lost revenue implications
- Work with Global marketing team to implement domestic applications of brand strategy and ensure panier needs are met
- Interface with sales and retail partners for retailer specific skincare execution
- Track and manage overall samples budget for Anti-aging franchises (Renergie&Absolue)
- Partner with Retail Marketing and sales team in the development of sets includingRenergie,Absolue, and any future new franchises or launches.
- Maintain strong pulse on market with category lead to find category insights & white space opportunities
Creative:
- Initiate new Marketing proposals and drive merchandising development with Creative group
- Develop/issue creative fact sheets on new projects
- Ensure that Creative is aware of all copy/packagedirection, providing components, working copy, etc.
- Drive display development, focusing on marketing objectives
- Review all copy submissions
- Ensure art mechanicals areaccuratefor content, and that they are released on time
- Monitor the accuracy of final copy/art mechanicals.
Consumer Centricity:
- Partner with Advocacy & Influence team on Activation briefs and monthly mailers priorities
- Work with Consumer Connections team on 360 product launches & on-going pillar support; owning key strategic programs from start to finish
- Complete knowledge of unit/dollar volume for each product within the brand responsibility – both retail and net
- Launch tracking by retail channel and tracking of consumer ratings and reviews for pillars and launches
New Products:
- Track net shipment/ retail sales and consumer ratings/feedback performance of allnew itemsfor 6 months after launch
- Issue post-launch status reports to ensure that all launch commitments and backup orders are met
- Prepare quarterly brand review and new products vs. basic business review asrequired
- Track retail sell-thru of all launches for the first12 weeksplus key products and categories on an ongoing basis
Additional Responsibilities
- Work with AVP to recommend strategic retail pricing for new products; recommend price increases for existing products
- Prepare Competitive Pricing Review of all product segments and major prestige brands bi-annually
- Manage budget for all Marketing fuel/business drivers in close partnership with Finance team
- Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments
- Market visits on an ongoing basis
What We Offer
Salary Range: $117,400-167,300 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.
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