Come join us at L’Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. 

Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!

Job Title: Sr. Brand Engagement Specialist - L'Oréal Professionnel / Professional Products Division

WHO WE ARE:

The L'Oréal Professional Products Division(PPD) is a global leader in the beauty industry, dedicated to providing exceptional haircare solutions to salon professionals and their clients. With renowned brands like L'Oréal Professionnel, Kérastase, the division offers a comprehensive range of innovative products and tools that empower hairdressers to unleash their creativity and deliver outstanding results. Through cutting-edge research, advanced education programs, and a commitment to sustainability, the division sets new standards in the industry, driving excellence and elevating the artistry of hairdressing. With a focus on collaboration, technical expertise, and trend-setting innovation, the Professional Products Division continues to shape the future of professional haircare, inspiring professionals and clients worldwide.

A DAY IN THE LIFE:

Develop brand’s image in line with its DNA & objectives through meaningful brand engagement activities. Create storytelling for the brand to enhance the experience for both pros and consumers on all touch points: digital campaign concepts, content creation including digital content as well as photoshoots, PR & Advocacy via agencies, and other brand programs. This role requires a keen understanding of digital marketing including digital trends, influencer landscapes (both pros and consumers), social media dynamics, and pop culture to create highly engaging and relevant content.

1. Provide Innovative & Meaningful Content

• Develop an important volume and diversity of campaign ideas in line with the global brand strategy and consumer insights to develop real-time brand stories.
• Develop the right storytelling based on the audience to capture the hearts and minds of both pros and consumers.
• Strategize innovative approaches to breaking through the influencer & advocacy world to have a unique point of difference in the beauty market.

2. Conceptualize, plan, and execute content 

• Initiate and lead the content strategy for the brand to enable the brand to have relevant storylines to resonate with both pros and consumers.
• Utilize data such as consumer insights, keyword research, website data, business priorities and industry topics, to conceptualize and innovate on content ideas, in partnership with campaign owners.
• Source, manage, and effectively lead the proper creative external agencies, photographers, and technical partners to produce content needs.
• Build strong relationships and collaborate with external partners, including influencers and professional designers/artists/educators.
• Create, develop and manage content for brand’s online & offline presence (Online: E-Commerce(work scope wgt 80%) / Offline: salons(wgt 20%) to reinforce brand visibility, in line with international guidelines).
• Create relevant E-Contents (PDP, digital banners, media creatives) in order to align with brand image and tone & manner.
• Create relevant Trend Content (Trend Magazines, Hair color Trends) by producing efficient photoshoots with our Designer partners.
• Plan and execute content-driven events or activations to enhance brand engagement.

3. Enhance and Monitor the Brand’s visibility

• Act as an in-house content expert who can advise internal stakeholders in online content.
• Watch for, identify and curate existing relevant content in line with the brand sense of purpose.
• Create compelling and engaging brand digital content which will attract viewers as well as amplification and interaction through social sharing.
• Monitor and analyze content performance and brand visibility metrics to optimize strategies and report on ROI

WE ARE LOOKING FOR:

• University graduate 

• 6-8 years of progressive professional experience, with at least 2 years specifically in Advocacy management & content creation

• Strong background in PR, Digital Marketing, and Advertising 

• Experience working in an agency environment is a plus.

• Experience in the luxury goods & services industry. 

• Experience in design & artwork. 

• Highly Social Media Savvy with a deep understanding of current platforms, trends, influencer landscape, and engagement strategies.

• A true Pop-Culture aficionado with a keen eye for relevant cultural insights and trends. 

• Demonstrated experience in running events or activations 

• Proven ability to communicate and build relationships with various external partners (e.g., Influencers, Agencies, Professional Designers/Artists/Educators). 

• Proficient with Illustrator, Photoshop for design, with light design capabilities a plus. 

• Intermediate level of English. 

  
  

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.