Come join us at L’Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power.
Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!
Job Title: Revenue Growth Management Manager - Consumer Products Division
WHO WE ARE:
In the Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. By combining advanced technology, scientific research, and consumer insights, the Consumer Products Division delivers high-quality and innovative products in categories such as haircare, skincare, makeup, and personal care. Your future team plays a vital role in building, managing and developing long-term e-commerce relationships to achieve the targeted sales revenue by increasing the brand’s online presence.
A DAY IN THE LIFE:
Set and deploy the Revenue Growth Management strategy ultimately fueling sustainable, profitable growth and ensuring RGM is fully embedded in business cycle.
Uncover new revenue growth opportunities by analyzing market trends, competitor activities, and consumer behavior data. Formulate concrete strategies (e.g., pricing, promotion, mix) to achieve revenue growth targets across specific channels, product categories, and customer segments. Create short-term and long-term RGM roadmaps and develop actionable execution plans.
- Pricing Strategy & Management:
- Price Optimization: Determine optimal pricing for products by analyzing market demand, competitive pricing, cost structures, and brand value.
- Develop Pricing Models: Create and utilize models to analyze various pricing scenarios, considering price sensitivity and elasticity, to predict impacts on sales and profitability.
- Establish Pricing Policies: Formulate and manage pricing policies for different distribution channels and customer types.
- Promotion Optimization:
- Analyze Promotion Effectiveness: Evaluate the Return on Investment (ROI) of promotional activities to develop effective promotion strategies.
- Plan Promotions: Design and oversee the execution of various promotions (e.g., discounts, bundling, free gifts) aimed at increasing sales and enhancing brand awareness.
- Budget Efficiency: Optimize the allocation and expenditure of promotion budgets.
- Product Portfolio & Mix Management:
- Optimize Product Mix: Maximize overall product mix profitability by increasing the share of high-margin products and improving the efficiency of low-margin offerings.
- Support New Product Launches: Provide RGM-driven support for new product introductions, including pricing strategies, promotional plans, and channel strategies.
- SKU Rationalization: Optimize the number of Stock Keeping Units (SKUs) and rationalize inefficient SKUs to improve operational efficiency.
- Channel Strategy & Management:
- Channel Profitability Analysis: Analyze and optimize profitability across diverse sales channels (e.g., online, offline, department stores, drugstores).
- Support Trade Marketing: Collaborate with sales teams to support and maximize the effectiveness of trade marketing strategies tailored to each channel.
- Assist Negotiation: Provide RGM insights to support negotiations with key distribution partners regarding pricing, promotions, and merchandising.
- Data Analysis & Performance Measurement:
- Define KPIs: Establish and continuously monitor key performance indicators (KPIs) for RGM strategies.
- Analyze Data: Collect and analyze sales data, market data, and consumer data to derive insights and support decision-making.
- Report & Feedback: Regularly report on RGM performance and provide feedback to inform future strategies.
- Cross-functional Collaboration & Stakeholder Management:
- Internal Collaboration: Work closely with cross-functional departments such as Marketing, Sales, Finance, and Supply Chain Management to ensure consistent execution of RGM strategies across the organization.
- Share Insights: Communicate RGM analysis results and insights to various stakeholders to facilitate strategic decision-making.
- Executive Reporting: Report RGM performance and strategies to senior management for review and approval.
- Market & Competitive Environment Analysis:
- Monitor Competitors: Continuously track and analyze competitors' RGM-related activities, including pricing, promotions, and new product launches.
- Analyze Market Trends: Study trends in the beauty industry and consumer market to incorporate into future RGM strategies.
- Requires strong analytical skills, strategic thinking, and effective communication and collaboration abilities.
WHO YOU ARE:
- Education : University graduate
- Years of experience : 10 years’ experience or above
- Specific Career Experience : at least 5 years’ experience in the beauty industry or FMCG industry
- Language: Fluent in both Korean and English
- Other Skills : Computer skill proficiency (MS PPT, Excel, Word)
WE ARE ENGAGED & COMMITTED:
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.
We are proud to be an equal opportunity employer.
(*Please attach your updated Eng. resume when you apply.)