Main mission:

Owner of Brand Marketing Strategy across all channels

Protect and grow brand equity, product portfolio across all executions and touchpoints

Key Job Accountabilities 主要職務

Ownership of the brand strategy and vision

• Develops the omnichannel brand strategy in a B2B, B2C and business centric approach
• Develops a growth plan and implements, including price strategy
• Develop overall product launch plan while validate campaigns, ensures brand equity consistency across touchpoints
• Supervise O+O marketing plan and cycle, align with entities
• Supervises POS, Salon strategies
• Supervises Communication/Media plan
• Supervises Media / Advocacy and Education plan

Product portfolio management & communication

• Prepare launches plans, briefings and reportings with internal and external stakeholders
• Manage sales forecasts with channel owners
• Create forecasts for new products, launches
• Manage A&P in agreement with Brand head

Team development

• Manage marketing team, including product team
• Build a high performance team and create a collaborative, inclusive place to work

Collaboration

• Work with local corporate team, regional (Zone), global teams (DMI) to share and adapt activations, frames

Must Have Experience 必須項目

• Marketing management +5 years
• Leadership role and people management
• Hair care category and brand building
• Financial knowledge (P&L, expansion analysis, sales forecasts)
• Omnichannel consumer journey marketing
• Media planning and executional knowledge
• Research and market data analysis
• Business level to fluent English
• Experience in Premium/luxury sectors or products

Preferred Qualification 希望項目

• BtoB, retail business marketing experience
• Paid, owned, earned digital marketing expertise

Skills required

• Marketing strategy design
• Brand portfolio management
• Data driven descision making
• Budget management
• Stakeholder management
• People development
• Product pricing
• Content strategy design based on consumer journeys
• Omnichannel experience design