JOB TITLE: Director- Brand Culture Marketing
DEPARTMENT: Brand Culture and Consumer Experience
REPORTS TO: VP, Brand & Consumer Experience
LOCATION: Los Angeles
Job Details:
The Director- Brand Culture marketing will lead brand communication + PR, strategic Culture + Entertainment + brand marketing opportunities for NYX Professional Makeup across several categories including: entertainment, VIP talent, sports and music. This candidate will help create and lead the management and activation and play a pivotal role in unlocking new cultural programs, campaigns, and co-marketing opportunities across industries. This person will lead PR to drive brand visibility and reputation in the U.S. market, by creating compelling story-telling.
In partnership with cross-functional team members including: Digital, Strategic Partnerships and Marketing stakeholders, this candidate will help create and scale new opportunities and focus on tentpole/entertainment/cultural programming, and industry connectivity. This candidate will be a key driver of cultural fluency within the brand- must have a true passion and understanding of the entertainment ecosystem + story-telling.
What You Will Do:
- Assist in developing a vision and framework for NYX PM to execute culturally relevant opportunities and campaigns adjacent to beauty
- Execute PR strategies for the US, highlighting the brand, NYX Professional Makeup, digital innovation, launches, etc.
- Draft press releases, talking points and other communication materials
- Oversee VIP talent and partner outreach and negotiation; guide the brand into new partners and platforms across entertainment, sports and music
- Serve as a point of contact for PR, culture and talent, agencies, and help facilitate the workflow across teams/stakeholders
- Work with internal + external social media teams to help identify new opportunities for the brand and discover relevant content + brand opportunities (outside of day to day brand launches)
- Maintain expert understanding of the entertainment landscape, industry trends and pop-culture (including celebrities, athletes, musicians, personalities, experts, tentpole cultural moments and events, etc.)
- Leverage relevant industry trends to develop strategic recommendations, programs and/or campaigns for NYX Professional Makeup
- Track brand culture activations and share best practices/learnings
- Vet and lead the implementation of entertainment + cultural pilots and work collaboratively to co-create new, creative opportunities for our brand
- Maintain strong relationships with talent agents, managers and publicists and cultivate new relationships with external partners and creators
What We Are Looking For:
- Bachelor’s degree in related field
- Must have a true passion and understanding of pop culture
- 8+ years of marketing, entertainment marketing, public relations, advertising agency or talent agency experience
- Excellent verbal and written communication skills
- Ability to synthesize trends and insights and translate them into partnership strategies
- Highly organized, detail-oriented and focused on projects from developing the vision and strategy to executing and evaluating the results
- Ability to interact and present to all levels of the organization
- Ability to work in a fast-paced, demanding environment with a positive and team-oriented, collaborative approach
- Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required. Proficiency in Adobe Creative Suite InDesign, Photoshop a plus
What’s In It For You:
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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