Job Description
Media Relations:
• Develop and execute a tailored media relations strategy for the region, identifying key media outlets and partnership opportunities to effectively reach target audiences and build a strong brand presence.
• Proactively seek opportunities to elevate the profile of the Country Manager through strategic media engagement, including personalized media training and executive communications support.
• Oversee external executive communications, ensuring alignment with L'Oréal's global narrative and brand messaging.
• Identify, train, and upskill local spokespeople to confidently represent L'Oréal in media interactions.
• Continuously monitor and analyse media coverage and performance metrics to measure impact and inform future strategic direction.
• Collaborate effectively with Zone and Global teams on Tier 1 media opportunities, leveraging global resources and expertise while ensuring local relevance.
Reputational Issues & Crises:
• Proactively identify and monitor potential reputational risks within the region, escalating concerns to the Zone CA&E team to ensure timely and effective response.
• Lead cross-functional task forces to address market-specific reputational issues and crises, developing and implementing action plans to mitigate risks and safeguard L'Oréal's image.
• Ensure seamless adoption and implementation of global and zone governance frameworks for managing reputational issues and crises within the market.
• Develop and deliver training programs to upskill the local Management Committee and key people on best practices for identifying, managing, and communicating during reputational issues & crises.
• Maintain consistent and transparent messaging on sensitive issues, ensuring alignment with L'Oréal's values and communication guidelines.
• Regularly monitor, track, and analyse the effectiveness of RIsC management practices, identifying areas for improvement and sharing key learnings.
Content & Advocacy
• Lead and execute the paid media strategy, jointly with the global CA&E and local CDMO team to ensure the right positioning of our Corporate Brand campaign.
• Lead the local execution of the global editorial calendar, tailoring content and campaigns to resonate with Nordic audiences and achieve maximum impact.
• Proactively identify and leverage compelling local stories and proof points that strengthen and enrich L'Oréal's global narrative.
• Collaborate with Zone and local CDMO teams to define and implement a robust digital strategy encompassing both paid and organic channels to reach key audiences.
• Oversee and manage L'Oréal Groupe's social media presence in the region, ensuring brand consistency and alignment with the global social media strategy.
• Create and adapt content as needed to ensure local relevance and engagement across all digital platforms.
• Develop and execute a comprehensive social media strategy for the region, setting clear objectives, identifying target audiences, and measuring performance
Professional Experience in the Field:
- A proven track record 8-10 years of success leading corporate affairs, and/or stakeholder engagement initiatives, demonstrating expertise across both traditional and digital channels.
- Industry & market scope: Significant experience working within/with FMCG, showcasing a deep understanding of cultural nuances and communication best practices for diverse audiences.
- Exceptional written and verbal communication skills: High/Native-level fluency in English to enable effective communication and relationship-building across the region, the Zone and with the global team.
- Excellence in Content Creation: A keen eye for detail and a commitment to producing high-quality communication materials that are clear, concise, and impactful across various channels.
- Stakeholder Management: Proven ability to navigate complex stakeholder landscapes, effectively managing relationships, and building consensus among diverse internal and external partners.
- Digital Savvy & Adaptability: Highly adaptable communicator with a strong understanding of both traditional and digital media landscapes, and proficient in leveraging new media and digital tools to reach target audiences.
- Ideally, candidates will have a background in Communications, Public Affairs, Journalism, Crisis Management, Marketing or a related field.
- Previous experience working in a fast-paced, matrixed organization (agency or corporate) is highly desirable.
- For external candidates, previous experience in a corporate communications role is essential (non-negotiable).