Brand Advocacy Manager  La Roche Posay

Hello, we’re L’Oréal. We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you’ve been searching for. At L’Oréal Dermatological Beauty (LDB), our mission is to pioneer health and beauty by offering life-changing and sustainable dermatological solutions for all. Trusted and recommended by dermatologists, general practitioners, and pharmacists worldwide, our brands, including La Roche Posay, CeraVe, Vichy, and SkinCeuticals, are at the forefront of innovation in skincare. With a strong focus on science, efficacy, and inclusivity, we aim to empower individuals to achieve healthier skin and improve their quality of life.

A Day in the Life

As the Brand Advocacy Manager for La Roche Posay, you’ll be at the forefront of driving advocacy strategies across the GCC region. Reporting to the Brand Business Director for La Roche Posay and CeraVe, you’ll collaborate with Digital, Medical, and Marketing teams to amplify the brand’s voice and impact. You’ll also lead the overall advocacy strategy for L’Oréal Dermatological Beauty (LDB), working closely with Advocacy Managers for CeraVe, Vichy, and SKC.

Key Responsibilities:

• Social Media Strategy: Define the brand’s social media strategy and calendar, ensuring alignment with the overall brand strategy.
• Budget Management: Manage the social media and PR brand budget effectively.
• Activations: Plan strong social media and influencer activations to drive online business.
• Content Management: Monitor brand content, manage UGC, and create relevant local content aligned with brand DNA and trends.
• PR Strategy: Define and execute a PR strategy and activation calendar, including strategic PR events to increase brand awareness.
• Influencer Engagement: Manage a consistent list of influencers with the agency, set a strong PR seeding strategy, and identify, manage, and engage influencer communities.
• Community Management: Own tone of voice guidelines and decision workflows with the agency.
• Collaboration: Work with the Digital Expert Community and Director to develop social media expertise and act as the voice of the markets to the zone/DMI on social media and PR topics.
• Trend Monitoring: Follow social media discussions, report on competition, and provide trend alerts.

Core KPIs:

• Share of engagement, reach, and mentions.
• Influencer performance and loyalty.
• Earned media generation.
• A&I budget management.
• ROI of PR events and communications projects.

Deliverables/Outcomes:

• Communication strategy and action plan.
• Engaging, on-trend, and on-brand content strategies.
• Strong brand awareness among the influencer community.
• Successful brand events and press releases.

We Are Looking For
 You’ll thrive in this role if you:

• Hold a Bachelor’s degree in Marketing, Business, or a related field.
• Are fluent in English and Arabic.
• Bring 5-10 years of experience, ideally in dermatological beauty or a related field.
• Have a strong understanding of the skin category and GCC markets.
• Excel in advocacy, stakeholder management, and strategic thinking.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!).
• Real responsibility from day one—there’s no sitting on the sidelines at L’Oréal.
• An environment where people of every ethnicity, social background, age, religion, , as well as people with disabilities, are accepted, can speak up, will thrive, and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.

Who We Are
 L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.