Job Title Assistant Vice President Education, Pureology, Mizani, Biolage
Division: Professional Products Division
Location: Hudson Yards, NY
Reports To: General Manager Retail Brands
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.
What You Will Do:
The Assistant Vice President of Education for Pureology, Biolage and Mizani is responsible for creating the vision and appropriate strategies to deliver quality education for pro and consumer channels, ensuring all initiatives are aligned with respective brand priorities and growth objectives. This position is also responsible for educational content direction and development to enable successful education events, whether online or in person. This position works cross-functionally with the Pureology/Biolage/Mizani Marketing & Social teams, PPD Commercial teams, SalonCentric Omni Education, Finance, and HR. The AVP of Education leads a team of 3 direct reports.
Key Responsibilities:
- Strategic Education Leadership: Develop and execute a comprehensive, innovative education strategy for Biolage, Mizani, and Pureology, aligning with brand objectives and market needs to elevate professional stylist capabilities to drive brand loyalty.
- Digital Education Transformation: Challenge traditional education models by devising and implementing innovative, non-traditional approaches to deliver education to a broad stylist base effectively, compensating for the absence of a large field education team. Lead the conceptualization, development, and implementation of digital education initiatives, leveraging technology to create engaging, accessible, and scalable learning experiences that reach a vast audience of professional stylists efficiently.
- Content Innovation & Development: Oversee the creation of best-in-class educational content, including but not limited to in-person formats, online modules, virtual workshops, video tutorials, ensuring relevance, accuracy, and brand consistency for both pro and consumer audiences.
- In-Salon Excellence: Drive in-salon education programming focused on enhancing stylist understanding and expertise as well as product loyalty, including advanced techniques, product knowledge application, and client consultation skills. Ensure that in-salon education is driving sales growth and delivering a strong ROI.
- Specialized Certification Programs: Develop and roll out specialized certification programs, such as scalp care expertise and advanced textured hair cutting techniques (Mizani), to establish our brands as leaders in these critical areas.
- Team Leadership & Development: Lead, mentor, and inspire a small, high-performing education team, fostering a culture of innovation, collaboration, and continuous improvement.
- Performance Measurement & Optimization: Establish key performance indicators (KPIs) for education initiatives, regularly analyze impact, and continuously refine strategies based on data-driven insights.
- Cross-Functional Collaboration: Partner closely with Marketing, Sales, Product Development, and other internal teams to ensure educational programs are fully integrated, support brand launches, and meet market demands.
Key Skills & Qualifications:
- Strategic Visionary: Proven ability to develop and articulate a clear, compelling educational vision and strategy that drives business results.
- Digital Education Expertise: Deep understanding and hands-on experience in developing, launching, and scaling digital learning platforms and content (e.g., social media, LMS, e-learning modules, virtual events, live streaming).
- Innovation & Creativity: A strong track record of re-inventing and innovating educational delivery methods, particularly in resource-constrained environments.
- Strong Leadership & Team Management: Exceptional leadership skills with the ability to lead, motivate, and develop a small, highly impactful team.
- Brand Acumen: A passion for beauty and the ability to quickly grasp and translate brand ethos and product benefits into compelling educational narratives. Experience with professional hair care and the texture haircare consumer is a significant plus.
- Project Management: Excellent organizational and project management skills, capable of managing multiple projects simultaneously from concept to execution. Experience managing a budget.
- Communication & Presentation: Outstanding written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences. Experienced with Microsoft Office, Excel and Powerpoint.
- Data-Driven Decision Making: Ability to analyze educational program effectiveness, derive insights from data, and use them to inform future strategies.
- Adaptability & Resilience: Ability to thrive in a fast-paced, dynamic environment and adapt strategies quickly in response to market changes or new opportunities.
- Technical Proficiency: Familiarity with modern educational technologies and a willingness to explore and implement new tools to further brand goals and educational reach.
Requirements:
- Bachelor’s Degree
- Ability to travel, which may be significant at certain times of the year (40%)
- Position is based in NY Office at Hudson Yards
What’s In It For You:
- Salary Range:
- Salary Range: $147,100 - $213,300 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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