KEY JOB ACCOUNTABILITIES:

Lead non-3 stars campaign

- Propose & plan social strategy for non-3 star campaigns & channel exclusive campaign, e.g. stardust, lipstick days, blur cushion, Hand balm.  

- Closely partner with product marketing to lead full funnel of social & community management activities from planning to executing & reporting

UGC Content Planning & Validation, Tier Management

- Planning & activating UGC content for micro & nano tiers. Closely monitor the status of UGC content to ensure reaching KPIs, estimate around 150 to 500 demos every 4 to 6 weeks. 

- Support monitor content check to ensure brand safety, aesthetic alignment with YSL Beauty guidelines, and adherence to campaign hashtags/mentions.

- Track submission rates and content quality across UGC tiers

- Review & evaluate UGC profiles to proactively filter & plan longer-term partnership

Community management

- Overseeing daily moderation and engagement with the community. 

- Identifying "super-fans" and brand advocates to foster deeper loyalty.

- Managing potential social media crises by escalating sensitive comments according to protocol.

- Engage with customers, influencers & UGC contents to make the brand more connected with consumers

Trend Spotting:

Monitoring social media trends, platform updates (e.g., new TikTok features, AI search, marketscope), and competitor activities to update Social Manager & Marketing team to keep the brand relevant.

End-to-End Product Seeding & Logistics

- Management of approximately 200 - 500 seeding kits per month on Sagawa system (booking request & monitor) to ensure product delivery

- Coordinate the selection of products based on campaign themes, manage stock inventory for PR purposes, oversee packaging quality for delivery to influencers.

- Monitoring & executing product barter process from stock checking to FDR & delivering

PR EVENTS - LOCAL CONTENT SHOOTING - BRAND ACTIVITIES SUPPORT

- Suppport on-site for PR events - coordinate Media team that aligns with brief

- Support preparing shooting materials/ coordinate other admin support during local shoot at events

- Build close relationship with media, micro tiers & social outreach partners to manage content angles that engaging and still following YSL guideline & brand safety

Administrative Social Tasks

- Suppport seeding kit customs clearance

- Monitor payment cycle for KOLs with BTL

- Other admin tasks for social

REQUIREMENTS

-    Passion for beauty industry 

-    Exceptional communication skills, especially with artists, influencers & work with multiple stakeholders

-    Strong MS office skill, especially Excel and Power Point

-    Strong project management skills and ability to work under pressure

-    High attention to details

-    At least 1 years’ experience in similar position