We are always looking for great people with unexpected ideas, the ability to challenge the status quo, and are ready to shape and disrupt the future of beauty. “Run it as your own business” is our mantra. Got what it takes? We are currently looking for a Nordic Product Brand Manager for Maybelline New York in Copenhagen. The position is a parental leave cover for 12 months and via an external agency.
Your mission…
As the Nordic Product Brand Manager for Face & Lips on Maybelline NY, the world's #1 makeup brand, your mission is to ignite passion and empower self-expression for our Nordic consumers. You will be the visionary behind our yearly strategy for Face & Lips category, ensuring every product, every campaign, and every message resonates deeply with what our diverse beauty community craves.
With your deep understanding of makeup trends and consumer desires, you'll not only drive category performance but also be at the heart of our product launch process. You'll curate a Nordic portfolio that speaks directly to local preferences, leading 360-degree campaigns that leverage powerful consumer insights to create genuine relevance and excitement. Your work will ensure that Maybelline continues to inspire, innovate, and bring the latest in beauty directly into the hands and routines of our consumers across the Nordics. The role reports to the Nordic Senior Brand manager for Maybelline New York.
You will..
- Manage the strategy of your categoriesto drive sell-out & gain market share across Nordics
- Select,sizeand animate the productson your categoriesensuring Nordic relevancy
- Create & own brand price architecture (index vs. market & between brand portfolio)
- Build the vision of each launchanddevelop locally relevant campaignswith stronghooksbased onconsumer insights. Be the project leaderfor each campaigninternally & externallyand manage the production budget
- Own theasset productionand executionforpaid mediaonyourcategories,based on learnings in closecollaboration with Media team
- Own the product expression on the category across all touchpointsinstore and online.
- Analyze and prepare sell-out analysis at period level to share internally and externally
- Monitor market activities incl Media & product launches
- Monitor social listening to understand and act on latest consumer trends
- Be accountable for enthusing the business about the products for your categoriesand develop strong selling story to support trade presentations
- Be the voice of the Nordic markets for your categoriesto headquarters
Your profile...
- You have experience from a similar role (+3y), preferably from the FMCG industry
- You have a relevant degree within Marketing, Branding, Communication, Business or similar
- You are obsessed with consumer insights and analyzing data
- You are passionate about makeup and regularly follow beauty trends in social media
- You have excellent communication skills and feel confident in presenting
- You are collaborative and value a good team spirit
- You are an experienced Excel and PowerPoint user
- You are detail oriented and organized in your daily work
- You thrive in a complex matrix structure, and are a pro-active team member
- You are fluent in English and preferably a Nordic language
We are looking for our new Nordic Product Brand Manager to start in January 2026. The employment is a parental leave cover for 12 months via an external agency. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
What’s in it for you?
From the start, you'll have great responsibility, challenges, and opportunities, including an individual career plan and coaching leadership. Enjoy extensive training, competitive benefits, modern offices, and a dynamic, international working environment with engaged and skilled colleagues. Our Nordic organization includes nearly 1000 employees across the four Nordic capitals.
Who are we?
Leading the world in beauty and beauty tech, we are over 90,000 employees across 150 countries with 37 international brands. In 2024, the Group generated €43.48 billion in sales. We deliver innovation and digital solutions, embracing entrepreneurship. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on the future of beauty and becoming a Beauty Tech powerhouse.
Freedom to Go Beyond. That's the Beauty of L'Oréal.