As a big leading multinational company, we are pushing boundaries in the world of traditional and digital strategies with a spark for genuine creativity. There are no two days alike and that's what gets us excited every morning. That means working here is challenging, invigorating, and rewarding. We are one group, but with many opportunities. Join us and become a part of a group of 158 nationalities speaking 58 different languages through 140 countries! Having 37 iconic international brands in our Group portfolio makes your adventure limitless!
Discover the world of L’Oréal by applying for:
Marketing Category Director (m/f)
Based in our office in Belgrade
YOUR ROLE:
We're looking for a new colleague (m/f) who will be part of our Consumer Products Division, having the chance to work for the whole L’Oréal Adria Balkan region. Position of Marketing Category Director requires motivated, agile, and organized person who will be responsible for:
- Defining and guiding the regional strategy for two categories, both accounting for 40% of weight of business: Hair Care and Hair Colorations, with an objective to represent them consistently with the international brand positioning and the regional priorities, contributing to continued growth of the brand and the consumer relationship.
- Building, developing and managing the team of 8 people, including PMs, marketing assistants/trainees and Advocacy specialist; coaching them and developing their marketing expertise and know-how.
- Defining the strategic directions and the 3-year marketing plan, guiding portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue) and supervising entire go to market process across multiple touchpoints (social, media, promotional plans, advocacy).
- Taking ownership and supervising the entire development process of international launches and creating the right angle of attack to build integrated, engaging consumer brand experiences locally.
- Taking ownership and managing overall profitability via P&L, respective A&P budget & contributing to forecast accuracy, considering the media, launch and promo plans.
- Spearheading elevation of media & advocacy plans, considering the latest learnings, studies and trends, always being at the forefront of innovation in engagement and influence.
- Leading the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales).
- Working closely with media agency partners to influence media directions, with respecting local specificity and global media rules of engagement.
- Steering the collection and analysis of consumer and market insights, sharing findings with the zone to ensure the consistency of new product development with the country’s needs.
- Leading market and brand research & studies with the CMI, aiming to activate insights accordingly, deploying results.
- Mobilizing other departments (sales, logistic, trade, etc.) and partner agencies to develop a broader business strategy.
- Defining clear messages to present to top management and accompanying the teams in the preparation of meetings.
YOUR JOB MISSION:
With us, you’ll strive and drive. You’ll try, might fail, try better to succeed. You will never do it alone, but with our inspiring teams. At L’Oréal, you get down to every task as if you're the leader of that project - no matter what your title says. We want you to grow beyond your limits by creating an environment where you are inspired to learn, to challenge the status quo and to make your ideas as best practice. We want to spread your wings by constantly exploring and upgrading yourself in various areas.
THE IDEAL PROFILE:
- Preferably holds a Bachelor’s or Master’s Degree
- Has more than 5 years of experience in similar fields.
- Has experience in managing a team
- Has great leadership skills
- Has good knowledge of mass market: competitors, consumers and trends
- Has strong knowledge of media & advocacy landscape
- Has strong presentation and communication skills
- Is detail oriented and able to meet deadlines
- Works with responsibility and autonomy
- Is skilled in MS Office (with focus on Excel and PowerPoint)
- Speaks Serbian and English fluently
WONDERING WHO YOU WOULD WORK WITH?
Our L'Oréal Adria Balkan dream team is based throughout several countries (Bosnia&Herzegovina, Bulgaria, Croatia, Serbia and Slovenia), speaking more than 7 languages, and united towards one ambition – creating L’Oréal, for the future!
On this position, you would be based in Belgrade as a part of our Consumer Products Division, but you would closely collaborate with passionate and engaged colleagues throughout all our countries, that are experts in their respective fields and that are driving excellent market performance results in a highly ethical, friendly, and inspiring environment!
We’re proud to say that L’Oréal Adria Balkan region is winner of several „Zlatni indeks“ awards in Croatia and recognized as one of top employers in Serbia with recognition „Vrh poslodavac“!
WHAT WE CAN OFFER YOU?
You might be a cosmetics junkie — or you might not. You can be an introvert or an extrovert. The point is, whoever we are, we are all a team and we’re always here to help, celebrate and cheer one another! That’s what makes the glue of L’Oréal: the people. But apart from that, we also appreciate and share our love for:
- Numerous opportunities for constant learning, with many online&offline educations!
- Our colleagues. They will be like your second family. P.S. we enjoy our team buildings and informal gatherings as well!
- Love for food. Fresh fruit for the breakfast? Many coffee machines (or space to cook your own turkish coffee!) and our cozy lunch spaces? Yes, we have it 😊
- Our Share&Care program. It serves to offer numerous benefits to protect us and our health, to give us balance in personal life and workplace as well😊
- Flexibility. As simple as that – from flexible working hours, to possibility of remote working, to Sunny Fridays during the summer where we enjoy shorter Fridays!
- We don't have to mention working with top international brands in the business, and the most passionate professionals in the industry?
- The fact that there's (usually) no such thing as standard career path. Each of us has the opportunity to be empowered and to lead the change we want to see within the biggest beauty company in the world!
Find more about our projects & brands that we’re so proud on, and our Adria Balkan region on this LINK!
OUR VALUES
Passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence and responsibility are in L'Oréal's genetic code.
If you are ready for this challenge apply by sending your CV and cover letter in English by 22.07.2025.!
Only short listed candidates will be contacted.
All applications will be treated in the strictest confidentiality.