Counter Manager

COUNTER MANAGER

MISSION

Lead, coach, and empower a team to achieve sales excellence, deliver exceptional customer experiences, and ensure efficient store operations through positive and collaborative leadership.

KEY JOB ACCOUNTABILITIES

LEAD SALES PERFORMANCE:

Define store sales goals and set individual objectives for the team.
Coach and lead Beauty Advisors to achieve their sales targets
Monitor KPIs and provide qualitative feedback to Retail Management.
Leverage market insights and collaborate with corporate retail teams to maximize sales opportunities.

LEAD STORE OPERATIONS:

Control budgets and expenses while optimizing costs.
Ensure compliance with merchandising guidelines.
Master and maintain essential store tools (e.g., cash register, time management, clienteling) and beauty tech tools (e.g., diagnostic tools, virtual try-on).
Oversee inventory management (stock, testers, samples, and other selling tools) to prevent shortages or loss.
Ensure compliance with data privacy, security, and cash-handling procedures.
Manage Chat and Shop order processes.

LEAD AND DEVELOP THE TEAM:

Recruit and onboard new Beauty Advisors in alignment with the HR retail philosophy.
Drive, motivate, coach, and create a positive working atmosphere within the team.
Assess and develop Beauty Advisors' skills through Connect, training, and feedback.
Ensure efficient staff scheduling, balancing skills, sales traffic, and store activities
Drives performance by inspiring a shared vision and enabling the team to overcome obstacles, fostering innovation and a customer-first approach

CREATE A BEST-IN-CLASS CUSTOMER EXPERIENCE:

Develop and implement a CRM plan to enhance client loyalty.
Work closely with Retail Management and HQ to build a client-centric store environment.
Ensure sales teams deliver a personalized, professional service aligned with CXE & NPS objectives.
Handle and resolve customer objections and inquiries efficiently and professionally.
Continuously upskill to adapt to luxury, beauty, and retail business evolution.

FOR THE COUNTER:

Develop and maintain strong relationships with department store floor managers.

FOR FSS/FLAGSHIP STORES:

Solve boutique operational challenges independently and develop local partnerships.
Identify opportunities to increase store traffic through community engagement and events.

SKILLS

Adapted Communication
Brand Incarnation
Briefing
Coaching Conversations
Consumer Needs Anticipation
Cooperation
Cross-Cultural Agility
Data-Driven Decision-Making
Diversity, Equity, and Inclusion Leveraging
Energy & Stress Management
Problem-Solving
Retail Tools Management
Team Engagement
Sales Activity Planning
Social Media Trends Activation

L'Oréal

L'Oréal

North America

Latin America

Westeuropa

Osteuropa

North Asia

SAPMENA

On Campus

Internships & Apprenticeships

Graduate Opportunities