Indietro
Tempo Indeterminato
BANGKOK
Retail
Full - Time
01-feb-2026

COUNTER MANAGER

MISSION

Lead, coach, and empower a team to achieve sales excellence, deliver exceptional customer experiences, and ensure efficient store operations through positive and collaborative leadership.

 

KEY JOB ACCOUNTABILITIES

LEAD SALES PERFORMANCE:

  • Define store sales goals and set individual objectives for the team.
  • Coach and lead Beauty Advisors to achieve their sales targets
  • Monitor KPIs and provide qualitative feedback to Retail Management.
  • Leverage market insights and collaborate with corporate retail teams to maximize sales opportunities.

 

LEAD STORE OPERATIONS:

  • Control budgets and expenses while optimizing costs.
  • Ensure compliance with merchandising guidelines.
  • Master and maintain essential store tools (e.g., cash register, time management, clienteling) and beauty tech tools (e.g., diagnostic tools, virtual try-on).
  • Oversee inventory management (stock, testers, samples, and other selling tools) to prevent shortages or loss.
  • Ensure compliance with data privacy, security, and cash-handling procedures.
  • Manage Chat and Shop order processes.

 

LEAD AND DEVELOP THE TEAM:

  • Recruit and onboard new Beauty Advisors in alignment with the HR retail philosophy. 
  • Drive, motivate, coach, and create a positive working atmosphere within the team.
  • Assess and develop Beauty Advisors' skills through Connect, training, and feedback. 
  • Ensure efficient staff scheduling, balancing skills, sales traffic, and store activities 
  • Drives performance by inspiring a shared vision and enabling the team to overcome obstacles, fostering innovation and a customer-first approach

 

CREATE A BEST-IN-CLASS CUSTOMER EXPERIENCE:

  • Develop and implement a CRM plan to enhance client loyalty.
  • Work closely with Retail Management and HQ to build a client-centric store environment.
  • Ensure sales teams deliver a personalized, professional service aligned with CXE & NPS objectives.
  • Handle and resolve customer objections and inquiries efficiently and professionally.
  • Continuously upskill to adapt to luxury, beauty, and retail business evolution.

 

FOR THE COUNTER:

  • Develop and maintain strong relationships with department store floor managers.

 

FOR FSS/FLAGSHIP STORES:

  • Solve boutique operational challenges independently and develop local partnerships.
  • Identify opportunities to increase store traffic through community engagement and events.

 

SKILLS

  • Adapted Communication 
  • Brand Incarnation 
  • Briefing 
  • Coaching Conversations 
  • Consumer Needs Anticipation 
  • Cooperation 
  • Cross-Cultural Agility 
  • Data-Driven Decision-Making 
  • Diversity, Equity, and Inclusion Leveraging 
  • Energy & Stress Management 
  • Problem-Solving 
  • Retail Tools Management 
  • Team Engagement 
  • Sales Activity Planning 
  • Social Media Trends Activation

 

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