KEY JOB ACCOUNTABILITIES

Lead and execute retail activation calendar aligned with brand priorities and commercial peaks (LNY, Valentine, Women’s days, Lipstick days, Retailer Birthday animation, 20.10, Holiday & Member’s days)

Work closely with marketing team to maximize pop-up & podium activations with engaging consumer journey & follow up with leads to recruit

Develop in-store mechanics and promotional activities to drive traffic, maximize services for conversion, and basket size.

Ensure all activations are commercially impactful and measurable in terms of sales uplift and following hero-focus strategy of marketing

Work closely with Retail team to boost sell-out performance at store level through targeted activations with MUA & Fragrance Experts

Identify sales opportunities by store / region / product category and implement activation strategies accordingly.

Monitor sales results and adjust activation tactics to maximize performance.

Partner with CRM / marketing to develop clienteling activations that drive repeat purchase

Track activation performance using key metrics: sales uplift, traffic, conversion, average basket

Provide post-activation analysis and recommendations to improve future campaigns.

Partner with KAM of perfumeries and partners to plan & activate animations for perfumeries chain

Potentially partner with LAN & other LID brands for multibrand activation

Commercial support for content, samples to maximize sales & recruitment

Partner with RDVM & OBM to ensure strong brand expression both online & offline at perfumeries partners

Partner with edu & social team to build BA’s social channels to drive traffic online to offline, and engage with consumers with offline services

Upskill BA for content planning, video recording & editing skills, protocol to handles comments & inquiries

REQUIREMENTS: