Senior Trade Activation Manager - ECOM x 3 - YSL, Prada and Lancôme , Skincare and Make-Up BU - LUXE

We are currently hiring for x 3 Senior Trade Activation Managers to join our ECOM team.

SENIOR TRADE ACTIVATION MANAGER BRAND – ECOMM – LUXE

I am the SENIOR ECOMM TRADE ACTIVATION MANAGER and I am responsible for developing the go-to-market strategy for the brand and ensuring its execution in partnership with the commercial team for my channels. I work closely with the product and engagement team to deliver the strongest cutting edge 360 campaigns.  I work closely with the Commercial, Finance and Revenue Growth Management teams to influence and monitor sell out and profit and loss go-to-market (P&L GTN).

A DAY IN THE LIFE - KEY RESPONSIBILITIES: 

GO-TO-MARKET STRATEGY 

•    In partnership with product and commercial team.

•    Translate the brand plan to define winning brand go-to-market strategies using key market insights for my channel

•    Partner with account managers to build tailored plans per retailer embedding key Revenue Growth Management & consumer insights

•    Monitor and drive performance and productivity in my channel. Ensure best in class product detail pages (PDPs) that maximise the accounts' flywheel.

•    Represent Business Unit in key meetings with Retailers.

MONITORING & ACCELERATING SELL OUT

•    Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives. Create learnings, maximise efficiencies and drive return-on-investment on all our investments.

•    Collaborate with Commercial team on PSAs.

•    Effective management of slow moving and obsolete inventories (SLOBs).

CREATING BESPOKE ACTIVATIONS FOR YOUR CHANNEL

•    Manage Trade budgets for your channel ensuring highest return on investment. Timely PPP input.

•    Manage assets adaptation for retailers with agency & upload into Salsify, then oversee delivery of these brand creatives/ materials to retailer.

•    Ensure market share winning plan in Q4.

•    Forecasting, ongoing management and analysis of all trade tools inventory, including wrapping, testers and samples where appropriate for your online retailer.

•    Ensure Day 1 go live check and verification of activations.

•    Contribute to best-in-class retailer strategy decks grounded in consumer and retail insights leading through activation, working hand in hand with the NAMs and the wider brand marketing team.

•    Develop and nurture trusted relationships with Zone/DMI Activation team to influence global plans that best meet UK market requirements.

WHO YOU ARE

I REPORT INTO

HEAD OF ACTIVATION

MY CORE KPIS ARE:

•    Brand Sell out

•    Brand Sell in

MY DELIVERABLES/OUTCOMES ARE: 

•    Aligned go-to-market strategy

•    Brand strategy for my channel 

•    Tailored brand plan per retailer

•    Channel lead for brand in retailer strategy and collaboration max meetings.

•    Digital assets Management (Salsify and creative agency) 

I HAVE IN-DEPTH KNOWLEDGE OF:

•    Sell out levers

•    Retailer activity plans and ROIs

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. 

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.