- Collect and analyse consumer and market insights and competition strategies to make recommendations to management 

- Implement new launches, maintain growth in pillar products and animate core catalogue 

- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences 

- Adapt communication material (imagery, digital, point of sale) 

- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) 

- Manage PPP budget and ensure sales forecast accuracy 

- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.