永久僱員
Prague, Praha
Marketing
全職
07-Jun-2024

As Senior Advocacy & Online Brand Manager you'll be responsible for the development of brand equity and the communication of brand initiatives through 360˚communication across all brand touchpoints.


Main responsibilities:

In direct:

  • Creation and follow up of yearly Brand Communication plan to deliver Brand communication KPIs focusing on brand equity building (B2C & B2B Brand Awareness, SOV, SOI)
  • Full ownership and drive on brand equity projects and events across touchpoints e.g. Consumer/influencer events, loyalty program for hairdressers Matrix Club
  • Management of Brand Advocacy strategy, planning, execution & outcome evaluation
  • Briefing of media, advocacy & creative agencies
  • PR activation plan and management of local publishers relations
  • Planning & follow-up of A&P Media and advocacy budget
  • Manages 1 direct report - intern (responsible for smooth execution of day to day activities incl. Loaylty program)


In cooperation:

  • Ensures excellent e-commerce activation of brand pillars across e-partners (in cooperation with PM Haircare & e-com team)
  • Assures the execution and follow up of all brand guidelines and delivery of brand content plan across communication channels and B&M points of sales (salons, C&Cs, premium retail)


Your profile

  • Min. 3 years of experience in influencer and online brand marketing
  • Experience from agency is an advantage  
  • University degree 
  • Fluency in English and CzechSlovak or Hungarian
  • Strategic thinking, excellent organizational skills 
  • Ability to work independently, but also as part of a team 
  • Great communication and networking skills


Benefits

  • Stable employment with opportunities for further development 
  • Contract for unlimited period with start up to your possibilities 
  • Profit sharing (extra bonus based on company results, paid once per year) 
  • Flexible working hours, regular home office 
  • 25 days of vacation, 3 sick days 
  • Company's benefits such as meal vouchers (170 CZK per day), Multisport Card, Benefit Card, contribution to pension insurance etc.
  • Employee orders (40-70% discounts on all L’Oréal brands and products) 
  • Modern office in Prague 5 - Anděl
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