Singapore, Central Singapore
Marketing
Full - Time
01-Oct-2021

Who are we?

We wake up every morning because there is excitement in knowing that everyone we work with has a tremendous impact on a larger vision. We empower billions of people to be the canvas for self-expression inspiring confidence and self-belief every day. When they feel good, we feel good. It's contagious! 

That’s why we surround ourselves with other 88,000 L'Oréal driven thinkers and doers to spark innovation and build a true leading brand powerhouse offering beauty for all across 36 international brands and 150 countries. When we create a product or experience that makes our hearts beat faster, we know we’re onto something. Something that will win the hearts and minds of another billion.


You will ...
The role of the Marketing Director will be a strategic one reporting to the Division GM. You will have the strategic responsibility to drive the multi division brands strategy across the region and across channels. This strategic role will be the liaison between the Brands / Zone and the markets (distributors/retailers/ e-retailers)

Key Responsibilities
  • Identify the right white space expansion strategy per country
  • Design and deploy the 5-year brand business plan per country
  • Responsible for the brand P&L and the brands sizing CA and Rex glide path for the 5 years
  • Develop the global to local strategy adaptation and fit for use go2 market per brand per country
  • Develop and design the go2 market strategy and brands proposition in each market
  • Responsible for the new launch plan and marketing plan incorporating the marketing mix strategies
  • Work close with all functions sales/ controlling/ operations to ensure that the strategic priorities are in line across functions
  • Work and collaborate closely with the distributors/retailers/e retailers to ensure that the brand strategy execution in the market is in line with the brands strategy and guidelines
  • Lead all digital strategies and e-commerce strategies per brand and per country
  • Be in touch with markets and secure a continue flow of communication between markets and division to ensure brands strategy consistency
  • Create launch toolboxes ensuring that all brand launches have a holistic strategy touching all functions touchpoint from sales education customer and consumer value proposition
  • Lead the pricing across the region and ensure proper competitive landscape analysis to ensure brands competitiveness
  • Collaborate and work close with zones brands and commercial teams to drive synergies and ensure the division's strategies are compatible with zone and countries priorities
  • Analyze and identify market trends and consumer behavior to properly capitalize opportunities for brands and divisions
  • Develop the media strategy per brand utilizing fully the above and below the line communication
  • Work close with the trade marketing team to ensure proper go2market execution across sales and education departments
You have ...

The candidate should demonstrate great leadership skills to be able to handle a complex matrix Go-to-market model with distributors/retailers/e-retailers, divisions and brands. He/she will be leading the brands, channel and consumer strategy across the region.
  • You should have great analytical skills and being able to identify business opportunities by analyzing market data per channel, division and brand. 
  • The Marketing Director should have strong collaborative skills and be able to interact with the markets stakeholders to be able to drive the business objectives. Problem solving skills and contingency planning mindset are core characteristics the candidate should demonstrate being able to operate in a proactive vs reactive mode.
  • The candidate should have strong communication and presentation skills that will enable him/her on building the senior management relationships in each market.
  • The Marketing Director should have strong strategic mindset and he/she should have the ability to think mid/long term while having a strong financial and business acumen to be able to drive the brands financials commitments.
  • He/ she should be able to set right processes for each market ensuring proper reporting and data flow to the division with full transparency to ensure a proper governance across the markets.
  • Entrepreneurial mindset and digital savviness are keys for this role to drive the Go to Market strategies for the multi divisions
Other Requirements  
The role will eventually require some travelling in the region (approximately 20-30%)