永久僱員
Milano, Lombardy
Digital
全職
31-Mar-2024

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.

ROLE MISSION


 

The Online Business Manager has a positive and pro-active attitude and a strong knowledge of the local business practices and tools. She/He can easily transfer insights into action, shows excellent interpersonal and communication skills and is respected in the organization, thus able to achieve results easily. She/He is a quick learner, ready to step outside her/his comfort zone in order to successfully drive the Change Management that is accompanied by the B2B ecommerce growth.


Main activities: 

Platform Contribution

·         Storefront Contribution : Ensure website content and navigation consistency, and that clients easily find and add their products and animations to their basket.

·         Catalog Management : Manage on time integration of new products and correct details on site, update product data and remove discontinued products.

·         Website animation: Creation of Digital Content and Animations for the website (banners, landing pages, pop-ups) in order to promote New product launches and animations.


Business Development:

·         Online Animation and Promotion plan coordination: Campaigns preparation in coordination with Marketing & Commercial teams, in order to ensure website attractiveness and repeat purchases.

·         CRM Management: Creation of CRM actions and communication material (email, whatsapp, facebook, instagram, etc), in order to boost site traffic and conversion. 

·         Customer Care Management (Clients / BPs /…): Support client activation and ordering, solving Level 1 issues as they appear.

·         KPIs / Reporting: Analyze and report activity performance and define actions based on it.


Platform Adoption and Optimization:

·         Training / Onboarding: Prepare and perform workshops to present and train all types of local stakeholders on the platform (from awareness to operational management).

·         Change Management: Creation of support material for local teams adoption of the service (step by step videos, interactive PDFs, FAQs, website tutorials for Marketing teams).

·         Monthly releases testing: Test all new features released at Zone level, check that it is working as expected and that there is no side-effect. Adapt/translate any new content generated by platform evolutions.

·         Incidents Management: Create, track and update Incidents when a problem in Production occurs and can't be solved at local level.

·         Platform Evolution: Identify key features and prioritization with Zone coordination.


Requirements: 

·         Experience in the area of Digital project management support within professional services, product development or other software related positions

·         Strong Expertise on the Business Manager tool (Sales Force Commerce Cloud)

·         Good English skills

·         Opinion leader and game changer

·         Ideally Good understanding of the B2B expectations and operations

·         Proactive with results focused with a can-do attitude

·         Rigorous, precise with a great eye for detail.



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