Calling all innovators, disruptors, and dreamers!
Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100-years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet. Do you want to be challenged and developed within your area of expertise? Then you might be just the one we are looking for to strengthen our L’Oréal Professional Product Division (PPD) as the Social Brand Manager in Copenhagen.
Your mission…
As Social Brand Manager your role is to maximize advocated media of the brands REDKEN, MATRIX and BIOLAGE/American Brands in PPD, and to be the driving force behind fostering a deeper connection between the brand, Nordic consumers, and the pro community. You will own the strategic frame of engagement and reputation within advocacy and influencer marketing. You will act as the expert of user generated content leveraged both organically and in paid media. The role reports to the Division Advocacy Lead.
You will…
- Develop, implement, and execute the advocacy and influence strategy and tone of voice - B2C and B2B - to support the brand’s business priorities.
- Manage Advocated Media budget aligned with the brand team.
- Build direct relationships with advocates (consumer influencers and business advocates) or indirect through agencies.
- Manage stakeholder relation within the division (digital team + SBM from other brands) as well as the group CDMO team and the A&I community.
- Strategize and roll-out plan around brand cause(s).
- Build strong collaboration and workflows with full advocacy/digital tribe incl. Paid Media Manager to leverage advocacy and influencer content in media.
- Analyze the boosted media performance and carry out social listening, giving recommendations to management and feeding social trends to the team.
- Own influencer and advocacy measurement tools, Traackr & PowerBi, consolidating and tracking performance across the division and translating into action plan.
- Be the content gatekeeper of the brand to ensure consistent tone of voice of the brand across all platforms and usage of study insights.
- Co-develop a strong Nordic calendar of engagement and loyalty activations (events, product seedings...) aiming at generating User Generated Content.
- Keep track of the latest updates on all social platforms, news, trends and share ongoing insights with the advocacy tribe.
- Build and share ongoingly your advocacy best practices with your local and international teams.
- Work in collaboration on the frame and execution of digital strategies with the Head of Digital and the Division Advocacy Lead.
Your profile...
- +2 years of relevant work experience (advocacy, PR, influencer marketing, social media, digital).
- Expert in analyzing performance, digital KPI’s, developing insights to consistently optimize strategies & improve performance.
- Strong competencies across core focus areas Advocacy & Influence, Communications, Social Media Marketing, Digital Media
- Strong interpersonal and presentation skills
- Strong written and verbal communication skills
- Strong collaboration skills and able to interact and spar with stakeholders across the organization.
- You are proactive, results driven and passionate about your job and drive your projects from start to finish.
- You have a hands-on approach and a drive that enables you to get things done
- You are fluent in English and preferably in one of the Nordic languages
We are looking for our new Social Brand Manager to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion or sexual orientation.
What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter.
Who are we?
Leading the world in beauty and pioneering the world of beauty tech; we have more than 90K employees across 150 countries on five continents and have a unique international portfolio of 37 brands. The Group generated sales amounting to 41.18 billion euros in 2023, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As the market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your innovation playground.
What we do at L’Oréal always has a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World's most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water, and protecting forests, for the fourth year running. In 2023, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.