Manager, Emerging Markets – Maybelline DMI
This position will initially be based in the ITC – Jersey City, NJ office, located at 111 Town Square Place, with the understanding that this office and your position will be relocating to our Hudson Yards – New York office in the future, timing to be confirmed.
Location: 10 Hudson Yards, New York, NY
Division: Consumer Product Division
Reports to: Director, Emerging Markets
Who We Are
At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.
Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.
We're proud to have earned recognition as industry leaders in:
- Most Innovative Companies - Fast Company, 2023
- Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
- Top 25 World's Best Companies - TIME, 2023
- Top Companies for Executive Women - Seamount, 2023
- Best Place to Work for Disability Inclusion - Disability Equal Index, 2023
With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.
Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L’Oréal groups largest division made up of 30k employees worldwide.
A Day in the Life
Requirements
- 3+ years of relevant experience
- Affinity and passion for Emerging Markets, including consumer behavior, market dynamics, and digital landscape is an advantage.
- Ability to demonstrate the following:
- Establish close partnerships with key stakeholders and effectively communicate to ensure alignment
- Prioritize well and drive teams towards goals with efficiency and high productivity
- Project Management Skills
- Quantitative data analysis skills
- Prioritization & Organization Skills
- Ability to handle complexity and have a solution-oriented mindset.
- Exceptional communication and interpersonal skills, with a proven ability to collaborate effectively across teams and influence stakeholders.
Responsibilities
- Product & Portfolio Management:
- Own the entire product development process of Face ‘plus’ category, from product concept to mix creation to campaign and content development
- Drive product innovation, including both Global and Emerging Markets-specific innovations, by championing new ideas and leveraging sharp market and consumer insights.
- Develop compelling and substantiated efficacy claims validated by rigorous lab testing.
- Steer timeline management with the product development team and ensure optimized cost of goods without compromising superior product mix
- Deep-dive into market dynamics in Emerging Markets drive countries to best address needs. develop innovation plans that consider both specific consumer needs (climate, pricing, digital first) and global brand direction.
- Partner with Emerging Markets zones – SAPMENA, LATAM & SSA - to develop and recommend innovation priorities, pricing strategies and face portfolio management, ensuring alignment with overall business objectives and market needs.
- III. Marketing & Creative Direction:
- Lead the development of compelling communication assets, from upper-funnel brand building to lower-funnel conversion drivers, that showcase product USPs and powerfully resonating with key insights.
- Design social- and e-commerce-first performance tests, securing lab validation and briefing creative agencies on execution.
- Develop insightful and comprehensive creative briefs that inspire agency partners and internal teams, ensuring a holistic and integrated approach to asset creation.
- Lead communication and validation efforts with advertising partners, e-commerce and social team, ensuring cohesive messaging and a unified big idea across all functions.
- Oversee all aspects of campaign shoots, from talent selection to on-set execution.
- Review e-commerce and social assets, ensuring impactful messaging and seamless integration with upper-funnel campaigns.
What We Offer
- Salary Range: $98,400– $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level.)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Your Future Team
Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
We Are Committed and Engaged
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.