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MakkahJeddah
Marketing
Full - Time
17-Dec-2020

DUTIES AND RESPONSIBILITIES:

-           With market, shopper and consumer knowledge translate the brand ambitions and ATL plans into on-ground activity calendars - when the big moments are, suggested level of support by retailer

-          Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly

-          Ensure the smooth and timely production of all POSM for UAE, ROG & KSA finding efficiencies in spend whilst upgrading our on-ground presence

-          Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms)

-          Ensure POSM budget spend is as per the alignment with finance with no overspend

-          Design differentiated plans by retailer covering activities, exclusivities, digital support…

-          Evaluate Activations ROIs and Share learnings, Best Practices & Competition Activities

-          Manage Trade Marketing communication with Commercial & Distributor Teams

-          Build, apply and track Window consistent 3D design planogram and artwork aligned with brand strategy

-          Read and analyze Sell-out reports and suggest best product placement plans per SKU for top performers and slow movers.

-       Co-Creating relevant Marketing Campaigns & different activations to be more Oriented for the Saudi Market.

KNOWLEDGE AND EXPERIENCE :

Education/ Qualification : Bachelor / Masters Degree

Experience : 2-5 years Minimum 

Professional Competencies : 

-          Understands and integrates market & category’s specificities of Beauty

-          Experienced in defining customized strategies by retailer and translating them into actionable plans

-          Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing…)

-          Able to drive strategies from data analysis (sell-out, promo, ROI etc..)

-          Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient

       -     Builds customized activity calendars and ensures excellence in execution

-     Acts as business driver, works well in cross-functional teams

SKILLS AND ABILITIES :

·       Achievement drive and initiative

·       Analytical thinking and problem solving

·       Communication

·       Knowledge of time, planning, organizing, anticipating and concern for quality

·       Partnering and team working

·       Brand and category strategy

·       Negotiation skills

·       Commercial flair and presentation skills


PERSONAL COMPENTENCIES:

-  Customer relationship

-   Innovation

-   Performance monitoring

 

(Written & spoken language : English & Arabic)