The world leader in beauty, L’Oréal is
present in 130 countries on five continents. Our 32 international brands have
allowed us to devote ourselves solely to one business: beauty, with a mission
to provide the best in cosmetics innovation to all women and men around the
world. We want to bring beauty to all people. Our ambition by 2020 is to win
over another one billion consumers around the world by creating the cosmetic
products that meet the infinite diversity of their beauty needs and desires
through continued digital innovation. L’Oréal encourages diversity and
sustainable, ethical sourcing for all our products and we have reduced our
emissions by approx. 50% since 2005. Our
brands are leaders in beauty, and we are looking for you to lead the change you
want to see in L’Oréal.
As the L’OREAL LUXE ECOMMERCE ACTIVATION
MANAGER for
Indirect E-Retailers. You are responsible for the Division’s E-merchandising
strategy and on-site conversion through best-in-class activations, content, UX,
loyalty program alongside the Luxe Brand teams.
YOU WILL...
•Lead
the Luxe strategy for Activation & E-merchandising on Indirect E-Retailers;
ensure highest productivity (on-site conversion) of our Indirect online doors;
•Be
the subject expert, support Brand teams to inject Ecommerce design &
merchandising métier into our online activations. Lead Luxe-wide optimization
projects;
•Ensure
that our Indirect channels offer a seamless journey to our consumers; from
having best-in-class assets for discovering our brands & products, having
the right call-to-action to encourage add-to-cart, to having strong sampling
& GWP call-outs to close the loop for purchase;
•Work
with Luxe Client Lead and Brand activation team to maximize Luxe
discoverability and share of digital shelf through leveraging group tracking
tools such as Intellien & Edge;
•Monitor
competitors' digital shelf; identify and propose strategy to help Luxe and
Brand teams stay competitive;
•Lead
& execute Division multi-brand activation and digital services alongside
Brand digital activation team; this includes but not limited to multi-brand eventing & content creation; Reviews &
Rating, and Loyalty Program;
•Work
closely with each Brand activation team to drive Division’s GWP & Sampling
strategy; ensure that it maximizes Brand’s e-trade activities for conversion;
and to provide a set of guiding principles on ROI
YOU ARE...
•Educated to degree level
•Highly numerate – strong analytically
•Strong negotiator & look for a
win-win opportunities with our retail partners
•Highly organized with prioritization
skills.
•Experienced in a premium or retail
environment and can demonstrate commercial knowledge of market levers.
YOU HAVE...
IN-DEPTH KNOWLEDGE OF:
•Ecom activation and e-merchandising
•UX
& digital consumer journey
•Strategy
& focus of Luxe Brands that distribute on Indirect E-Retailers