[L'oreal Korea] Sr. CRM Specialist to Manager - Helena Rubinstein, Luxe Division
[Key Job Accountabilities]
To lead Helena Rubinstein customer’s growth, to maximize CRM activities considering customer lifecycle & customer journey in alignment with Division CRM/ Helena Rubinstein marketing strategy, we are seeking a Sr. CRM Specialist to Manager.
THIS JOB IS RESPONSIBLE FOR
1. Strategic planning & Optimizing CRM programs. (Focusing on customer size/lifetime value/loyalty maximization)
2. Managing & Executing CRM activities. (Including department store, Online, Omni channel customer journey)
3. Revamping CRM programs with new CRM platforms/solutions. (After completion of CRM ecosystem upgrade)
[Core Work Activities]
1. Strategic planning & Optimizing brand CRM programs
- Redesign customer segmentation & customer journeys for Helena Rubinstein customers’ growth/loyalty building & Enrich CRM programs considering Helena Rubinstein marketing strategy & Luxe division CRM strategic roadmap. (Membership/Mileage Program, CRM Campaign Focused)
- Lead pilot tests & new CRM program incubation to prove hypothesis with firm CRM data evidence.
- Improve & Optimize Helena Rubinstein CRM programs consistently to scale up as a full CRM lifecycle program.
- 4) Analyze CRM activities & Improve dashboard for a better understanding of brand marketing & customer.
- 5) Increase customer size & lifetime value by reallocating CRM resources considering marketing performance.
2. Managing & Executing CRM activities.
- Achieve brand CRM KPI & Maximize CRM marketing investment with operation excellency
- Execute yearly mileage redeem program, seasonal CRM promotion & special gifts for high-value customers.
- Facilitate Offline Department Store’s CRM activity by communicating with Helena Rubinstein Retail team.
- Expand the Online customer base by collaborating with Luxe Division’s membership customer growth strategy.
3. Kick-off KOC (Key opinion consumers) campaign
- Build brand community with Key Opinion Consumers to boost brand image and influence purchases
- Capture & qualify with the audience and build a community
- Organize a collaborative focus group sharing hot news about coming products
4. Revamping CRM programs with new CRM platforms/solutions.
- Renovate & Customer Mileage Earning Programs (by Tier/Product)
- Optimize Campaign Programs using a new marketing automation tool
Professional Career Growth Opportunities
The right candidate will grow into the best version of CRM expert with industrial CRM experts in Luxe CRM team. With a crystal-clear vision of global No.1 beauty company’s CRM strategy (D2C transformation), candidate 1) will
be at the center of the game-changing CRM evolution, and 2) will utilize state-of-the-art CRM mar-tech tools.
[Qualifications]
- University graduate
- 5~9 years (under 10 years) of experience in CRM, Marketing
- more than 3~4 years of each company’s CRM experience
- Language skills: Fluent in both Korean and English
- Other skills: Proficient with Excel, PPT, Word
- Professional Prioritization & Problem-solving skills in fast-paced brand CRM activities
*Please attach your updated resume when you apply.