Seoul, Seoul
Marketing
Full - Time
28-Jun-2022
[L'oreal Korea] Sr. CRM Specialist to Manager - Helena Rubinstein, Luxe Division


[Key Job Accountabilities]

To lead Helena Rubinstein customer’s growth, to maximize CRM activities considering customer lifecycle & customer journey in alignment with Division CRM/ Helena Rubinstein marketing strategy, we are seeking a Sr. CRM Specialist to Manager.

THIS JOB IS RESPONSIBLE FOR
1. Strategic planning & Optimizing CRM programs. (Focusing on customer size/lifetime value/loyalty maximization)
2. Managing & Executing CRM activities. (Including department store, Online, Omni channel customer journey)
3. Revamping CRM programs with new CRM platforms/solutions. (After completion of CRM ecosystem upgrade)


[Core Work Activities]

1. Strategic planning & Optimizing brand CRM programs
  • Redesign customer segmentation & customer journeys for Helena Rubinstein customers’ growth/loyalty building & Enrich CRM programs considering Helena Rubinstein marketing strategy & Luxe division CRM strategic roadmap. (Membership/Mileage Program, CRM Campaign Focused)
  • Lead pilot tests & new CRM program incubation to prove hypothesis with firm CRM data evidence.
  • Improve & Optimize Helena Rubinstein CRM programs consistently to scale up as a full CRM lifecycle program.
  • 4) Analyze CRM activities & Improve dashboard for a better understanding of brand marketing & customer.
  • 5) Increase customer size & lifetime value by reallocating CRM resources considering marketing performance.
2. Managing & Executing CRM activities.
  • Achieve brand CRM KPI & Maximize CRM marketing investment with operation excellency
  • Execute yearly mileage redeem program, seasonal CRM promotion & special gifts for high-value customers.
  • Facilitate Offline Department Store’s CRM activity by communicating with Helena Rubinstein Retail team.
  • Expand the Online customer base by collaborating with Luxe Division’s membership customer growth strategy.
3. Kick-off KOC (Key opinion consumers) campaign
  • Build brand community with Key Opinion Consumers to boost brand image and influence purchases
  • Capture & qualify with the audience and build a community 
  • Organize a collaborative focus group sharing hot news about coming products
4. Revamping CRM programs with new CRM platforms/solutions.
  • Renovate & Customer Mileage Earning Programs (by Tier/Product)
  • Optimize Campaign Programs using a new marketing automation tool 

Professional Career Growth Opportunities
The right candidate will grow into the best version of CRM expert with industrial CRM experts in Luxe CRM team. With a crystal-clear vision of global No.1 beauty company’s CRM strategy (D2C transformation), candidate 1) will 
be at the center of the game-changing CRM evolution, and 2) will utilize state-of-the-art CRM mar-tech tools.


[Qualifications]
  • University graduate
  • 5~9 years (under 10 years) of experience in CRM, Marketing
    • more than 3~4 years of each company’s CRM experience
  • Language skills: Fluent in both Korean and English
  • Other skills: Proficient with Excel, PPT, Word
  • Professional Prioritization & Problem-solving skills in fast-paced brand CRM activities

*Please attach your updated resume when you apply.
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