[L'oreal Korea] Product Manager - L'Oreal Professionnel, Professional Products Division
[JOB SUMMARY]
Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
[CORE WORK ACTIVITIES]
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy
- Effectively prepare clear messages for senior management Specific to selective divisions:
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
- Being a good communicator/collaborator to work cross-functionally
[QUALIFICATION & PREFERRED]
- University graduate
- +3 ~ 7 years
- +3 years PM/BM experience is preferred
- Experience or good knowledge of customer/B2B(Hair Salon) marketing is preferred
- Fluent in both Korean and English
- Proficient with Excel, PPT, and any other analysis tool
**Resume is required to apply