永久僱員
Seoul, Seoul
Digital
全職
15-Nov-2023

[L'Oreal Korea] STN/3CE - DMI - C&C (Campaign & Content) Specialist


JOB SUMMARY 

We are seeking a 3CE Stylenanda DMI (HQ) Campaign & Content specialist, who will be responsible for creating innovative and customer-centric cosmetic campaigns and content for new products and existing pillar products that engage consumers and meet the brand objectives to pursue an integrated, engaging consumer brand experience. This position belongs to Campaign & Content team under Global Marketing & Communication division.


CORE WORK ACTIVITIES 

  • Develop brand marketing strategy that leads campaign creation and supports brand narrative.
  • Develop and execute a Global OR Country-exclusive marketing campaign & content mix for new product launch/pillar-product repush/brand partnership, etc. based on beauty market trends, consumer insights, positioning, and campaign objectives.
  • Build and craft campaign big idea, ensuring key messaging is consistent across all customer touchpoints. 
  • Works closely with Global Product Development team to define product big idea & USPs for new product launches.
  • Develop clear creative briefs for Creative Content team to pursue best-in-class assets. 
  • Communicate and align with counterparts (Global Product Development, Creative Contents, Retail Design, Advocacy, Social Media, Global Business Development, R&I, and Key countries) to drive creative & market-relevant content and campaigns.
  • Manage and monitor the DMI’s drive timeline to make sure to deliver projects on time to the countries. 


QUALIFICATIONS

  • Education:  University graduate
  • Years of experience:  3+ years
  • Specific Career Experience
    • Minimum 3 years of relevant marketing experience – Preference for beauty and passion for makeup.
    • Ability to take initiative and work independently with an entrepreneurial spirit. 
    • Inter-personal and cross-functional collaboration skills.
    • Creativity fueled by trends and the industry.
    • Understanding of the Chinese beauty consumer and market landscape is preferred. 
  • Language: Fluent in both Korean and English (Mandarin skill is a big plus)
  • Other Skills: Proficient with Excel, PPT



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