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Title: CRM Specialist - Kiehl’s MKT - Luxe Division

JOB SUMMARY 
Design customer journey of brand and execute different program to acquire and retain customer to brand through strong membership strategy. The scope includes planning membership program, initiate loyalty program and execution, reporting customer trend with analysis. 

CORE WORK ACTIVITIES 

CRM campaign & customer lifecycle Management

• Develop the CRM and Lifecycle management strategy with the key objectives to increase member engagement, satisfaction, retention, and growth CRM database
• Strategize/plan brand loyalty framework with in-depth customer analysis (Size/CLTV/Program Maximization)
• Initiate CRM program to leverage new/existing customer to retain in the brand and reinforce omni customer through MBB (Both on & offline)
• Based on marketing campaign, manage healthy customer KPI with managing communication with optimize customer touch 
• Build strong loyalty and grab the consumer through exclusive brand experience with strong engagement program.
• Strategically plan CRM and Lifecycle communication by channels 
• Create, analysis and share CRM regular report (Weekly / Monthly / Quarterly) to ensure all the activities are met for required KPIs
• Closely cooperate with Brand Comms and Sales to implement CRM activities as according to the CRM calendar. 

Others

• Implement & upgrade latest CRM mar-tech through cross-functional collaboration
• Work effectively with other departments (Supply chain, retail, communications, and merchandizing, corporate team) to achieve marketing objective.  
• Good understand of channel dynamics (Dept. store, Boutique, opensell, e-Retail, eD2C owned mall, NAVER shopping, and KAKAO gift shop)

WHO YOU ARE:

• Education: University graduate
• Years of experience: +4-6 years (Jr. to Sr.)
• Experiences:
  More than 3 years of CRM experience in FMCG or Trade MKT experience.
  Experience in the luxe cosmetic industry is preferred.
• Language: Fluent in both Korean and English
• Other Skills: Proficient with Excel and PPT are must, SAP is a plus

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.