Levallois-Perret
Marketing
Full - Time
29-Jul-2021

Full time opportunity | From September 2021  |  Paris area  

Before starting … How do our recruitment process look like?

1°/ After applying to the offer by filling in your CV information

2°/ If your CV is selected, you will be invited for an Exploratory Recruitment Interview (individual one). The recruiter you will meet with will be getting to know you better, understand who you are and what are your professional aspirations.

3°/ Finally, if the exploratory interview is positive, you will get an interview with the HR Manager of the Luxury Division! If you are successful, then you will be invited fo an interview with the Carita Team.


Discover the Luxury Division

The emotions and diversity of our customers are the drivers of our innovation and disruptiveness. Our passion for developing high-quality formulas, breath-taking experiences, premium and personalized products, is the key for our timeless success. We express a unique vision of luxury through our iconic 22 international brands.

The diversity of our brand portfolio allows us to be agile and creative. For us, luxury is not only about fashion brands, but also about more alternative ones who thrive for excellence and contemporary heritage.

This includes fashion brands (Giorgio Armani, Diesel, Cacharel, Viktor & Rolf, Ralph Lauren, Maison Margiela, Valentino, Yves Saint Laurent), historical brands (Lancôme, Biotherm, Helena Rubinstein) and unconventional brands which aim to change the rules of luxury (Urban Decay, Clarisonic, Shu Uemura, Kiehl's and Carita).



So what does your Job look like?

In 2022 Carita will complete the Division L'Oréal Luxe Portfolio as one of the most premium brand of the group with disruptive innovations. You will have the following responsability:

  1. Key Responsible for the production, coordination & consistency of content across online & offline consumer touchpoints. Define the 360 activation plan and work with the 360 métiers to develop relevant and impactful assets and guidelines. Ensure an integrated engagement approach across all channels.
  2. Strategizeand create an innovative, breakthrough product support plan that respond to target consumer needs and business needs. Work in close collaboration with the right parties (CMI, Dev, Packaging, SBWA, Purchasing Olfactive cellule, Perfumers, Labs, Agencies, etc) to develop consumer centric projects. 

Key reponsabilities:

Strategize an annual Hallmarks plan, create the 360 activation plan

- Orchestrate the development of the 360 content: online offline, advocacy, education & retail, ensure the development of an integrated and impactful campaign

Develop creative online & offline consumer assets (films, social media, e-commerce, CRM)

- Product Portfolio strategy: in collaboration with the Global Marketing Groupe Manager, elaborate the calendar & plan

- Trends & market: fuel the team with market insights 

- Project development & launch: manage end-to-end project development (research, formula direction, packaging design, artwork, etc)

You are:

- Creative: You are someone who is able to start a new project from scratch. You are a good story teller with some abilities to challenge the standard of the market to create a new, different, better concept for the skincare collection premium range. 

- Open minded: interested in learning and understanding new market culture specificities (China)

- Strategist: you have abilities to understand and analyze international exclusive skincare market specificities and challenges.  

- Resilient:  you have a strong motivation and positive attitude in front of evolutions and project changes.

Entrepreneurial spirit: You are able to manage a very high level of complexity. Not afraid to work out of traditional L’Oréal group process.


You have a good understanding of:


- Brand DNA + Heritage
- Excellence in luxury Artistic Direction & Consistency
- Consumers paths and habits online & offline
- How to build visual and impactful assets
- Winning competition activation and contents
- Agency Management best practices
- Digital Platforms main KPIs and how to trigger them


You advantages:

To be confirmed depending your level of seniority



Go go go! We can't wait to meet you!