Job Title: Director, Trade Marketing (La Roche-Posay/VICHY)
Division: L’Oréal Dermatological Beauty
Location: New York, NY
Reports To: AVP, Trade Marketing
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.
What You Will Do:
The Trade Marketing team exists as the strategic hub for the externally facing commercial teams. The incumbent institutes strategic business plans that integrate, align, and achieve retailer and L’Oréal goals. The Director works on the long term strategic vision of the brand in collaboration with marketing and other cross functional teams to ensure continued growth (1-3 years) while also supporting the team to produce guiding 4P principles that the external Commercial Team will be held accountable to. These will be updated and adapted by the Trade Marketer as the market place evolves and the brands needs change. The Director also serves as a liaison between all internal cross-functional partners to provide interpretation and direction on their respective strategies to the account teams.
The Director will act as the internal voice for the Commercial teams needs and work cross functionally with other teams to ensure successful outcomes. The Director supports the business planning process and works with the commercial team to ensure the plan reflects the strategic goals of the business unit. The SMCS is also accountable to ensuring the Commercial team is implementing the plan approved by internal business leaders and supporting any gaps to that plan.
Roles and Responsibilities:
- Strategic Leadership & Vision:
- Develops and defines the overarching trade marketing vision, strategy, and objectives aligned with the company's long-term goals.
- Identifies and analyzes emerging market trends, competitive landscape shifts, and evolving customer needs to proactively shape future strategies.
- Champions and secures buy-in for the trade marketing vision across senior leadership and key stakeholders.
- Oversees the development and implementation of the 4P Retail Strategy, ensuring alignment with brand positioning and commercial objectives.
- Financial Planning & Resource Allocation:
- Owns the overall trade marketing budget, forecasting, and resource allocation process.
- Monitors and analyzes return on investment (ROI) for all trade marketing initiatives, optimizing resource allocation for maximum impact.
- Leads financial discussions and presents budget proposals to senior management.
- Team Leadership & Development:
- Builds, leads, and mentors a high-performing trade marketing team, fostering a culture of collaboration, innovation, and accountability.
- Conducts performance reviews, provides developmental feedback, and identifies opportunities for team growth and advancement.
- Sets clear team priorities, goals, and performance expectations, ensuring alignment with overall trade marketing objectives.
- Cross-Functional Collaboration & Influence:
- Serves as the primary point of contact and liaison between trade marketing and senior leadership, marketing, sales, finance, and other key internal stakeholders.
- Works closely with Field Sales Vice Presidents (FSVPs) to integrate the 1-3 year brand vision into trade marketing plans.
- Ensures effective communication and collaboration between internal teams and external commercial partners to achieve shared business objectives.
- Involvement in Consensus, in-depth knowledge of sell-in/sell-out data to represent the sales teams and identifying gaps and opportunities.
- Represents the "voice of the customer" within the organization, providing insights and feedback to inform product development, marketing campaigns, and overall brand strategy.
- Strategic Planning & Execution:
- Leads the development and execution of key trade marketing initiatives, including national sales meetings and top-account business planning sessions.
- Sets the strategic direction for customer segmentation, ensuring alignment with market dynamics and evolving customer needs.
- Accountable for adherence and enforcement of retailer timelines and the full and timely issuance of all GTM materials.
What We Are Looking For:
Required Qualifications:
- 4 year college degree
- 8+ Years of CPG or equivalent experience; sales experience a plus
- Strong knowledge and experience in IRI / Nielsen systems (experience with syndicated data a plus)
- Candidate should possess analytical experience, with a CPG background preferred
Preferred Qualifications:
- Strong organizational skills
- Effective Business Communication written and oral skills
- Ability to manage multiple projects at one time
- Persuasive Presentation skills (visual and oral story telling)
- Problem Solving
- Strategic Thinking
- Self-motivated and directed
- Ability to perform under pressure within tight deadlines
- Advanced computer skills in excel and powerpoint
- High level of professional pride in getting the job done correctly
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range: $140-100 – 172,720 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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