New York, NY, New York
Marketing
Full - Time
02-Mar-2021

 

LorealUSA-LuxProdLogo 

 

General Information

Job Title:  Director of Marketing - Fragrance 

Function:  Marketing - Direct

FLSA status:  Exempt       

Supervisor Title:  VP

Location:   10 Hudson Yards

 

Job Summary:

Plays a key role in the development, implementation and presentation of the brand. Implement marketing plans for the U.S. market by working closely with VP, Marketing to execute and evaluate product launches and promotional marketing programs. Plan, develop and implement special events.  Responsible for market sourcing for promotional plan ideas.

 

Job Requirements: 

- Bachelor’s degree

- 5-7 years experience in the beauty industry with an expertise in fragrance category

- Exceptional oral, written, and interpersonal communication skills

- Strong analytical skills

- Strong organizational and follow-up skills

- Ability to work independently within a rigorous deadline schedule

- Ability to function in a fast-paced, rapidly changing environment

- Proficiency in Microsoft Office

- Strong presentation skills

 

Judgment and Decision Making: 

Offers judgment and opinions on marketing strategy of team.  Requires moderate supervision in decision-making.

 

Essential Physical Requirements

Not applicable.

 

Financial Scope

Responsible for execution of annual budget and tracking all trends.  Works with finance to reconcile budget trends vs. actuals for areas within brand responsibility: samples, print, displays, testers and special events

Key Duties and Responsibilities:

Tasks, Duties & Responsibilities

% of time spent.

Total should = 100%

  1. Marketing Services:

• Drive marketing strategy on total fragrance category in partnership with N+1

• Own strategy and execution of fragrance portfolio

• Develop forecast proposals for new products/sku’s as well as revised forecasts for existing businesses affected by launch

•  Prepare and/or review MD’s for all necessary information, maintain accurate files on ongoing projects, keep abreast of all timetables for new product launches and ensure that deadlines are met in a timely manner; identify potential problems

•  Monitor plant inventory levels for retail and promotional items to ensure appropriate stock levels 

• Coordinate bi-annual phase-out meeting, recommending products for discontinuation, reviewing obsolete inventory levels, and lost revenue implications

•  Work with Global marketing team to implement domestic applications of brand strategy

25%

2.  Creative:

• Initiate new Marketing proposals and drive development with Creative group 

• Develop/issue creative fact sheets on new projects

• Ensure that Creative is aware of all copy/package direction, providing components, working copy, etc. 

• Drive display development, focusing on marketing objectives 

• Review all copy submissions

• Ensure art mechanicals are accurate for content, and that they are released on time

• Monitor the accuracy of final copy/art mechanicals.

 

20%

3.  Special Events:

• Work closely with sales team/all necessary departments to assist in development of all in-store events, outlining objectives and budgets

• Ensure that all launch requirements are met

• Follow-up on all results

• Ensure that marketing is aware of latest spending estimates

15%

4.  Sales Reporting Responsibilities:

• Complete knowledge of unit/dollar volume for each product within brand responsibility - both retail and net

15%

 5. New Products:

• Track net shipment performance of all new items for 6 months after launch

• Issue post-launch status reports to ensure that all launch commitments and backup orders are met

• Prepare quarterly brand review and new products vs. basic business review as required

• Track retail sell-thru of all launches for the first 12 weeks plus key products and categories on an ongoing basis

10%

6.  Additional responsibilities:

• Work with Director/AVP to recommend strategic retail pricing for new products; recommend price increases for existing products

• Prepare Competitive Pricing Review of all product segments and major prestige brands bi-annually

• Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments

• Market visits on an ongoing basis

 

15%

Required Competencies:

Competencies

1.  Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)

2.  Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty

3.  Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision

4.  Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity (i.e. participates in creative controversy using insightful questioning)

5.  Achieves Results with Integrity – Conveys energy, focuses on results (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity

6.  Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)

7.  Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks

Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.