New York, NY, New York
Full - Time

Director, Brand Communications


Maybelline DMI


Job: Director, Brand Communications   

Position Type: Full-Time

Location: New York – New York

Country/Region: USA


Job Responsibilities:


  • Support program strategy development and execution
  • Provide strong connections in eventing production space
  • Work closely with partner agencies and key external partners
  • Liaise with markets to secure participation and support for activation
  • Lead reporting of results internally and externally


  • Support talent strategy with new names / faces to watch
  • Support product and content development with global spokesmodels
  • Lead development of talent engagement (i.e., mailers and gifting) in partnership with partner agency


  • Support Maybelline cause global expansion
    • Support local market launches
    • Develop toolkit(s) for MNY cause program working with non-profit and agency partners
    • Monthly meetings with markets and zone teams to manage execution and approvals
    • Centralize reporting on the social impact of the program (# of beneficiaries), aggregating information from all the countries
    • Put together a robust benchmark on all brands working on the topic and monitor actions of competitors working on cause effort
  • Project manage rollout of Maybelline sustainability efforts:
    • Support development of consumer communications plan
    • Liaise with Social/Digital team to create dynamic, relevant assets for local market activations


  • Support development of partnership strategy across brand priorities inclusive of product and/or program specific
  • Support execution of partnerships and project manage key partners internally and externally


  • Must have around 7-10 years of experience in brand communications, PR  
  • Experience in consumer package goods or beauty industry experience is preferred
  • Experience in eventing is preferred
  • Well-connected within beauty and fashion industry is preferred
  • PC Proficiency (Microsoft Suite)
  • Collaborative Skills
  • Strong Project Management Skills
  • Quantitative data analysis skills
  • Prioritization & Organization Skills
  • Strong Interpersonal Skills (written and oral)
  • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Must be professional and energetic with a positive attitude

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.