New York, NY, New York
Marketing
Full - Time
05-Jan-2023

Job: Dir, Global Brand Experience and Social Media – Carol’s Daughter & Soft-Sheen Carson DMI

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: NY, USA

Overview:

This role will own and drive vision for the consumer experience and engagement to maximize innovation. Responsible for the global strategies for content, social, events and influencers, and communicating the innovation storytelling through local activation guidelines. Responsible for content creation to drive authentic, diverse, and elevated brand aesthetic on platforms. Reporting to the VP of Global Marketing, and partnering closely with local markets, this role is instrumental in growing consumer connection and brand love.

Job Responsibilities:

       Responsible for the Brand image; ensuring its consistency and long-term reputation

       Owns the global strategies and guidelines driving consumer experience and engagement

       Drives global brand events & influencer strategies

       Responsible for the Brand’s visibility strategy and engagement on social networks

       Makes actionable recommendations for the local marketing teams

       In charge of ideating and pitching creative content concepts to management

       Develops and oversees execution of consumer-centric content with input from Marketing and local markets

       Manages the relationship with production agencies: includes briefing of content shoot, managing feedback and edits between brand & agency and ensuring on time & on budget deliverables

       Works with countries to ensure relevancy of projects locally

       Identifies digital innovations to maintain competitive edge

       Be at the forefront of what is happening in the space and propose new platforms to enter and first to market programs

       Ensures the feasibility and profitability of projects and manages the content budget ensuring we optimize and spend wisely 

       Manages one direct report (JMA)

Job Requirements:

Education/Experience:

       7-10 years’ experience in communications, social media and/or PR for a brand (in-house or agency)

       Experience with content creation and managing shoots is a must

       Experience with managing an agency is a must

       Experience working within the Multi-Cultural beauty landscape is a must

       Marketing related experience is highly desired, but not required

       Strong knowledge of category strategy, consumer, local market needs, and development

       Experience with social tools/influencer tools like Net Base, Rival IQ, Sprinklr and Traackr

Skills:

       Demonstrate L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator

       Strong appreciation for our business / sensitivity to métier

       Strong creative skills and boldness to think outside of the box and bring break-thru, integrated ideas

       Ability to write and edit in the brands’ voices

       Ability to be resourceful and scrappy while working within brand guidelines to produce high quality in-house content

       Ability to partner with CMO and Marketing, working closely with both as well as sister brands

What’s In It For You:

  • Salary Range: $139,700 - $199,100
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs


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