The responsibilities listed on this position are not intended to be all-inclusive and additional responsibilities may be assigned as needed: 

• Inform strategic, customer led digital guidance by leveraging managed insights platforms 

• Help manage CRM activation plan through design, development and influence of Power BI reports and dashboards. 

• Collaborate within digital marketing team, and with business stakeholders to understand customer insight needs, gaps and translate them into actionable short term and long term roadmap. 

• Optimize digital planning outputs by perform data analysis, data cleansing, and data modeling using SQL to ensure data accuracy and reliability. 

• Influence progression of marketing plans through evolving data models and queries for performance and efficiency. 

• Provide ad-hoc customer insights for business development. 

• Develop and maintain documentation for customer marketing insights data process, models, and reports.  

• Stay up-to-date with industry best practices and trends in insights strategy and development, data visualization and reporting. 

• Provide training and support to end-users on customer insights strategy development through Power BI usage and best practices. 

POSITION REQUIREMENTS: 

• Bachelor's degree in Marketing Performance, Digital Marketing, Computer Science, Information Systems, or related field. 

• Experience and ability in developing and informing strategies with multiple stakeholders. 

• Proven experience in building interactive dashboards and reports using Power BI. 

• Strong SQL or Python skills with the ability to write complex queries and perform data manipulation. 

• Solid understanding of data modeling concepts and techniques. 

• Excellent communication and problem-solving skills. 

• Ability to work independently and collaboratively in a fast-paced environment. 

• Familiarity with Databricks for big data processing and analytics