CeraVe Online & Product Brand Manager

L’Oréal CZ/HU/SK, the leading beauty tech power-house, drives innovation from its regional HQ in Prague. We're shaping the future of beauty across the region with cutting-edge technology and iconic brands. Currently, one of our divsions - L'Oréal Dermatological Beauty, seeks for CeraVe Online & Product Brand Manager to help shape how consumers experience dermatological beauty across online and offline channels. Intrigued? Keep reading!

A Day in the Life

As the CeraVe Online & Product Brand Manager, you’ll be at the heart of defining and co-owning the O+O (Online + Offline) brand strategy. Acting as the central hub for brand image management across O+O channels, you’ll collaborate with a diverse range of teams, including global marketing team & HQ in Paris, Retail Brand Managers, Social Brand Managers, Medical Communication Specialists, and more. Your mission? To develop a deep understanding of consumer behavior, product trends, and competitive landscapes, ensuring CeraVe’s marketing strategy is as innovative as it is impactful.

Here’s what you’ll be working on:

Co-Own the Brand Strategy and Vision:
- Co-develop the brand plan with a consumer and business-centric approach.
- Lead O+O marketing, promotional activities, and trade plans.
- Support budget preparation and tracking while driving strategic transversal projects.
- Ensure alignment with the global digital strategy, including CRM, web presence, and advocacy.
Oversee Product Launches and Campaigns:
- Develop and execute product launch plans and adapt assets locally.
- Define communication angles and messaging across all consumer touchpoints.
- Lead media campaigns, track performance, and oversee merchandising and POS materials.
Define Brand Development Strategy:
- Analyze consumer insights, market trends, and competitor activities.
- Monitor brand/category sales, market share, and consumer recruitment.
- Identify growth opportunities and manage pricing, valorization, and profitability.
Manage Media Campaigns to Boost Awareness:
- Develop and execute media plans to drive category awareness.
- Lead the digital brand strategy and ensure a seamless online shopper journey.
- Collaborate with e-commerce activation managers to achieve sales targets through online retailers.

We Are Looking For
You’re a great match for this role if you:

Have a strong understanding of O+O brand strategy and consumer behavior.
Are skilled in product launches, media campaigns, and market analysis.
Thrive in a collaborative environment and can manage multiple stakeholders.
Are data-driven, with a knack for identifying growth opportunities and optimizing performance.
Have a passion for digital innovation and consumer engagement.

What’s In It For You

Continuous Learning: Access to numerous online and offline learning opportunities.
Profit Sharing: Share in the success you help create.
Flexibility: From flexible working hours to remote working options.
Share & Care Program: A comprehensive benefits package to support your health, work-life balance, and overall well-being.
Additional Perks: 5 weeks of holiday, 3 sick days, meal vouchers, Multisport & Pluxee Benefit Card, employee orders, and more.

Who We Are

L’Oréal, the world’s #1 beauty company, operates in 150 markets across five continents. For over a century, we’ve been creating beauty that moves the world while championing inclusivity and sustainability.

We ensure ethical, inclusive recruitment, prohibiting discrimination based on gender identity, sexual orientation, disabilities, socio-economic origins, age, religion, or any other protected characteristics.

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