Now we are looking for a talented & motivated individual who will take charge of Data & CRM Activation Strategy. In this exciting role, you will be responsible for divisional B2C CRM and data strategy and execution with agency & peers, including customer journey identification, the infrastructure, data streams, strategy, and activation to grow customers’ engagement and lifetime value. 

Scope of responsibilities for a role: 

CRM strategy 

• Sets the LUXE data vision & strategy of collection & segmentation of our consumer data to ensure personalized interactions with customers through activation that will bring value to the brands and their e-d2c business. 

• Offers the best beauty customer experience to bring incremental revenue - Sets a recruitment strategy of data from different sources to enrich CRM to guarantee the best interactions and business growth. 

• Defines valuable content for consumers based on customer segmentation and brand marketing plans. 

• Defines CRM KPIs & drivers and dashboards to track and optimize marketing strategies. 

Data Activation Strategy 

• Manages CRM campaign tools such as Salesforce Marketing Cloud, and Adobe Campaign (with agency). 

• Build Communication Strategy to increase CRM Key KPIs with support of brands. 

• Build & Implement with agency trigger journeys. 

Data management & insights 

• Consolidates and shares with key stakeholders all the insights & learnings of the different sources of data that will enrich other departments such as marketing, commercial & education to shape the added value proposal of the division. 

• Query the CRM database to deliver relevant insights to key stakeholders. 

• Automate, in cooperation with the agency, the delivery of reports for recurrent data requests. 

• Define actionable consumer segmentation. 

GDPR Compliance  

• Strong cooperation with the Data Protection Officer, CDMO team & other relevant teams to ensure 100% compliance with data privacy regulations. 

• Be the guardian of CRM data safety.