New York, NY, New York
Digital
Full - Time
19-May-2021

THE COMPANY

In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Dermablend) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty.  If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!

 

About CeraVe

As the #1 brand recommended by Dermatologists in the USA, CeraVe is a leader in mass medical skincare. At CeraVe we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic and accessible skincare to every person in the world. With sales of ~900MM€ globally in 2020 (+89% vs YA), CeraVe is quickly expanding across all continents to become the leader in mass medical skincare and will become L’Oreal’s next billion dollar brand.

Position Purpose

The CeraVe DMI (global team) is looking for a Social Media Analyst & Community Manager to join the digital DMI team.

This is an important role for the CeraVe DMI and for CeraVe teams around the world. The Social Media Analyst & Community Manager has seven different traits:

  1. CONTENT CONDUCTOR: The most effective Social Media Analyst & Community Managers know how to produce live, responsive content. They aren’t the single source of content creation, they know how to inspire and mobilize to work with various content creators—from influencers to an in-house Creative/Graphic Design Director (who you will be partnered with).
  2. RELATIONSHIP MANAGER: The Social Media Analyst & Community Manager manages the direct relationships with millions of consumers. They know how to cultivate millions of customers around the world to launch new products, drive brand love, foster relationships, and reply quickly (and wisely). The goal within L’Oreal is to be 100% responsive on our social channels. The candidate will take part in and work with an agency to ensure we are responding to consumers, dermatologists, etc. in a timely fashion.
  3. BRAND VOICE: The Social Media Analyst & Community Manager is the living embodiment of the brand voice. They understand how the brand voice informs content marketing strategies and it’s how the world perceives the brand.
  4. CRISIS RADAR & LISTENING SPECIALIST: The Social Media Analyst & Community Manager has their ear to the ground so they can detect whispers of unhappiness before anyone else. They also have the ability to spot the seeds of a trend before anyone else, too. The role requires a candidate to evaluate and forecast what/who has potential risk to harm the brand and on the flip side what/who has potential to positively impact the brand. We need to catch viral moments in its infancy. They also have the ability to spot up and coming influencers, interact with influencers, and be a part of a team that will work with said influencers on a paid basis. The influencer spotting aspect of this bullet is incredibly important. The role requires the candidate to stay informed of the L’Oreal Corporate policy and answers to sensitive topics.
  5. PAID MEDIA EXPERT: The Social Media Analyst & Community Manager will have access to a paid media budget to test & learn—to increase brand love, boost consideration, and drive sales. Optimization of paid media is key. The person will also look for emerging ad offerings from platforms for CeraVe to test out (e.g., TopView Ad on TikTok).
  6. SEGMENTATION SPECIALIST: Passions, interests, and more bring people together. The Social Media Analyst & Community Manager knows how to use the right tools to find and attract different segments. They use data to guide their decisions to deliver the right content to the right audience at the right time, and at the right frequency. The segmentation insights will drive content strategies, paid strategies, and campaigns.
  7. PERFORMANCE ANALYIST: The Social Media Analyst & Community Manager listens, sets benchmarks on conversation engagement, sentiment, brand share-of-voice, and other metrics to measure the effectiveness of content / campaigns. They have a strong point-of-view on which KPIs matter in different circumstances. They know how to distill true KPIs from the litany of data. Everyone can see a lot of data—how the data is interpreted is what makes this Social Media Analyst & Community Manager different from the rest.

The potential candidate will take part in providing more than 35 markets with global social media strategies—guidelines, community management for global platforms like TikTok, and @Tom_Allison—CeraVe’s Co-Founder’s Twitter.

The role will be responsible for daily, weekly, and monthly social media listening reports—sharing insights with the DMI and local markets. The role will maintain the master content calendar, project manage asset development, paid campaign setups/providing guidance to countries.

The Social Media Analyst & Community Manager is an expert on social media platforms, community management, and reporting & insights. The role will have a global view of 35+ local markets—the candidate will assist in creating guidelines and playbooks on how to activate campaigns, how to use different paid media strategies, and more.

Specific responsibilities for the role include the following:

  • Community management, content development, publishing, and listening for global CeraVe accounts (e.g., TikTok)
  • Community management, content development, publishing, and listening for Tom_Allison_, CeraVe Co-Founder’s Twitter account (who has 400K+ followers)
  • Proactive Community Management
  • Identify influencers through social media conversations
  • Interact with dermatologists online and ensure our medical-first heritage shines through in all social media posts
  • Listen for trends and words consumers use around skincare, different products, ingredients, etc. to inform content marketing and paid media strategies
  • Social media listening is a part of the product development process—the candidate will work with the marketing team and provide insights into product development – from analyzing popular ingredients to product names – this consumer-first approach is the future of product marketing
  • Take part in creating paid media strategies for countries to use and to execute on for global channels
  • Paid media buying on a global level targeting dermatologists, medical communities, and a myriad of different consumer segments
  • Work with legal & regulatory for content approvals
  • Create global community management guidelines and work with a community management agency to analyze the CeraVe landscape and provide recommendations to local markets
    • Provide guidance to countries and take action to respond to consumers
      • Work with the U.S. team, CCC labs, legal & marketing to respond to consumer inquiries and/or help countries respond
  • Collaborate with cross-functional teams (e.g., U.S. team, Marketing, Medical) and countries
  • INNOVATE! TEST & LEARN… Let’s try new things together!

Job Requirements

  • Bachelor's degree required, preferably in communications, marketing or business
  • 3-5 years’ experience in social media, community management, and content creation for a brand (in-house or agency)
  • Skincare experience and interest in fields related to health, beauty and dermatology strongly preferred
  • Self-starter able to adapt quickly to changes in priorities and multi-task multiple projects
  • Able to prioritize and manage time effectively, and to balance competing demands and priorities in a very fast-paced environment
  • Strong communication and collaboration skills
  • Excellent problem-solving ability
  • Professional and diplomatic style with a positive manner, attention to detail and a ‘can do’ attitude
  • Excellent written skills
  • Ability to write in a medical tone of voice preferred
  • KPI reporting/analysis experience required
  • Ability to manage multiple vendors and work with business partners on innovations
  • Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required. Proficiency in Adobe Creative Suite InDesign, Photoshop a plus
  • Advanced proficiency on Instagram, Facebook, Facebook Ad Manager, Twitter, Pinterest, Snapchat and YouTube required
  • Strong understanding of TikTok and other new platforms (e.g., Clubhouse)
  • Proficiency in community management platforms (e.g., Sprinklr, Hootsuite)
  • Proficiency in social listening tools (e.g., Trackrr, Netbase, Crimson Hexagon)

 

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

#DDIR

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please mail [email protected] Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.