AMAZON SEO MANAGER
A DAY IN THE LIFE
• Develop and implement the Amazon SEO strategy, refining ways of working with key stakeholders, building strong relationships with the sales and marketing functions.
• Own the ASIN Opportunity finder in Amazon Tech to maximise PDP traffic and conversion.
• Act as strong digital and e-com advisor
• Own the feedback loop with Content Creation Agency to improve Amazon specific deliverables
• Manage the creation and optimisation of divisional brand stores and CPLs.
• Input to the relationship with Search activation agency and align on the direction and targets for organic SOV.
• Analyse results of all the implementations and use Amazon Tech and PacVue, to develop an SEO specific strategy; to complement Paid to increase the visibility of brands with the objective to increase sales for the e-com business.
• Conduct A/B tests with content to identify content relevancy and share best practices for the category
• Monitor review ratings on key lines to identify improvement opportunities.
• Partner with Media and Trading teams to define macro-divisional strategies.
WHO YOU ARE
• Experienced in Content Development and Optimization: Have a track record of developing and optimizing high-quality content across digital platforms, with a strong focus on SEO best practices.
• Expertise in SEO : Demonstrate deep expertise in search engine optimization (SEO), including keyword research, on-page optimization, and content management.
• Digital Performance Marketing: Have hands-on experience of digital performance marketing, including campaign planning, execution, and optimization to achieve measurable results.
• SEO Tools Proficiency: Utilize a range of SEO tools to optimize landing pages, conduct keyword research, and execute search engine optimizations effectively.
• Knowledge of Various Tools: Familiarity with tools such as Search Frequency Report, Share of Voice reporting (Pacvue), and Amazon AMS/Vendor Central, leveraging them to gather insights, track performance, and optimize digital marketing strategies.
• Excellent communication and influencing skills with experience of building relationships across all levels of the organisation.
• A solution orientated mindset with the ability to work accurately at pace and cope with ambiguity.
• Experience of managing change - through rapid growth.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities, and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.