Hello, we’re L’Oréal,

We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).

Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As Advocacy & Influencer Manager, you will report to the Digital Manager of the L’Oréal Dermatological Beauty division (LDB) and be a key player in shaping the communication strategy for our multi-brand portfolio in Romania. You'll work closely with a dynamic team of specialists, collaborating across brands and departments to ensure consistent messaging and maximize impact. 

Social media & Consumer Care Strategies:

• Strategizes local communication O+O and builds a coordinated vision for each brand and overall division.
• Builds and supervises implementation of our social media & consumer care strategies. Ensures synergies and consistency across brands, working closely with social media & Advocacy Specialists.
• Monitors competitors’ communication and initiatives & proposes fresh ideas to put our brands into the spotlight. 
• Defines KPIs, implements & uses reporting tools (dashboards) to monitor campaigns’ performances (Traackr, MIM, Netbase, DOMO etc.) 

Advocacy strategies & Projects: (non-professional & professional influencers such as dermatologists, pharmacists, general practitioners):

• Builds the advocacy strategy to impersonate the division (B2B, B2B2C).
• Manages transversal PR & e-PR communication in close collaboration with the Medical, Training, Marketing & Digital teams.
• Defines transversal strategy & negotiation.
• Defines and pilots the influencer squad collaboration for the division and the brands.
• Owns PR relationships with third parties (influencers, publications etc.) acting as the voice of the division and the brands.
• Coordinates cross-brand events: PR events, PR launches, launches shootings.
• Keeps up with the digital trends and finds relevant collaboration opportunities. 
• Defines KPIs, implements & uses reporting tools (dashboards) to monitor campaigns’ performances (Traackr, MIM, Netbase etc.).

We Are Looking For

• 3+ years of experience in a similar position within a large consumer product brand.
• Experience in marketing, digital marketing, PR (online, TV, press, outdoor), influencers management or social media management.
• Achieves results with integrity and ability to manage complexity.
• Proven leadership skills and experience.
• Entrepreneurial approach & solution-oriented person.
• Strong verbal and written communication skills in both Romanian and English.
• Good presentation & negotiation skills.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal.
• An environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive, and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference.
• Unlimited access to the L’Oréal “MyLearning Platform” to boost your competencies development.
• Access to the L'Oréal Share&Care package: 25 days annual leave, meal tickets, work from home up to 2 days per week, health & life insurance, personalized Onboarding Plan, career coaching, etc.
• Cherry on the cake: products from our brands’ portfolio on special occasions.

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. 

The L’Oréal Dermatological Beauty division pioneers health and beauty, providing life-changing and sustainable dermatological solutions for all. Our brands, including Vichy, La Roche-Posay, and CeraVe, are trusted and recommended by dermatologists worldwide.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.