New York, NY, New York
Digital
Full - Time
14-Jul-2022

SUMMARY:

I am the AVP BeautyTech & Consumer Experience and my goal is to turn beauty into experience in an O+O world, moving from products to services, to drive greater personalization, with higher business & data value. I am responsible for designing & implementing brand BeautyTech services (and new O+O services) and for their roll-out, fostering brand services adoption in countries. I report directly into the brand SVP Digital.

KEY RESPONSIBILITIES:

O+O CONSUMER JOURNEY

  • Support O+O team on the O+O customer journey definition, providing recommendations on the connected services (online or instore) part of the journey
  • Work hand in hand with the rest of the Digital team to ensure that new Services and new BeautyTech features are smoothly integrated into the Consumer journey

BEAUTY TECH SERVICES STRATEGY

  • Own the brand’s strategy regarding new frontiers to explore in terms of new services and augmented beauty
  • Define the strategy and the roadmap for new Beauty Tech services development and implementation
  • Identify new services opportunities with Group Beauty Tech department and other external companies/suppliers
  • Lead competitive analysis and market research to proactively identify connected Beauty trends and potential Beauty Tech opportunities for Kiehl’s
  • Define the branding and Marketing strategy for each new Beauty Tech initiative: ensure it is impactful, compelling and clear for the final consumer
  • Own the full 360 around new BeautyTech services (that includes visuals, digital content, copy, etc.)
  • Work hand in hand with Education to ensure that each new Beauty Tech initiative can be clearly communicated and explained to the Skin Pros
  • Collaborate closely with Zones and Countries to understand local needs and align on roll-out strategies

DESIGN, DEVELOPMENT AND ROLL OUT OF BEAUTY TECH SERVICES

  • Validate technical perimeter and key functionalities of new services fully integrated in a relevant and valuable consumer journey
  • Make decisions regarding technical constraints and budget/timing impacts informed by the Beauty Tech team
  • Define the Design direction for new services and validate the detailed UX/UI
  • Oversee services development with DSF teams and external agencies, ensure best-in class implementation
  • Plan and run A/B testing to ensure new services are continuously optimized
  • Oversee services implementation online & offline with Retail Design, Education and E-Business teams
  • Ensure services are capturing rich customer data and their connection w/ local databases – coordinate with IT teams at global/zone levels
  • Collaborate w/ CRM team to develop rich customer relationships and engagement with the brand
  • Validate content creation related to Beauty Tech
  • Ensure that the Beauty Tech strategy is integrated into 360 packages
  • Prioritize the work of the team to ensure that it is focused on the opportunities with the strongest potential

I HAVE IN-DEPTH KNOWLEDGE OF:

  • Brand DNA
  • Customer Experience & Customer journeys online / offline
  • New technologies
  • Connected beauty consumer & market trends
  • Brand / Group tech tools
  • Marketing Strategy


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.