A Day in the Life

As Retail Activation Manager, you'll be driving the growth of our global brands across all offline retailer channels in the thriving makeup market, across the GCC region. Reporting to the Brand GM, you'll play a key role in connecting our brands with our consumers through driving the overall visibility within our offline retailers. This role offers a unique opportunity to blend both creative flair with strategic thinking, turning exciting ideas into impactful retail activations and bringing the brands to life across the countries of the GCC region. From showcasing our extensive range of products and launching key innovation, to ensuring the best brand expression at point of purchase, the outputs of this role are directly linked to driving brand performance and market share results.

• ⁠Activation planning: plan the road to market, design the activation, adapt from international to local, consumer centricity
• ⁠Strategy & Planning: Support Retail Activation Manager in developing and implementing innovative retail activations, aligned with the brand vision and marketing objectives.
• Partnership & Collaboration: Build strong relationships with external agencies and designers, as well as internal stakeholders across multiple functions - collaborating on launches, in-store experiences, and new store openings.
• Creative Execution: Oversee the design and execution of in-store displays, events, and promotions, ensuring strong brand equity and engaging experiences for our consumers.
• Budget Management: Support in managing the retail budget, ensuring efficient resource allocation and internal stakeholder alignment to ensure sustainable and profitable growth on the brands.
• Performance Analysis: Track and analyze key performance indicators, providing data-driven insights post retail activations and new store openings, to optimize future projects.

We Are Looking For

We're seeking a dynamic and passionate individual with a proven ability to transform creative ideas into successful retail activations. If you're a self-starter with a strong entrepreneurial spirit and a love for all things beauty, we want to hear from you!

• Activation Excellence
• Managing Complexity 
• Budget Management
• Stakeholder Management + Negotiation
• Creative Thinking 

What’s In It For You?

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.