Main mission: 

Owner of Brand Marketing Strategy across all channels

Protect and grow brand equity, product portfolio across all executions and touchpoints

Key Job Accountabilities 主要職務

Ownership of the brand strategy and vision

- Develops the omnichannel brand strategy in a B2B, B2C and business centric approach

- Develops a growth plan and implements, including price strategy 

- Develop overall product launch plan while validate campaigns, ensures brand equity consistency across touchpoints

- Supervise O+O marketing plan and cycle, align with entities 

- Supervises POS, Salon strategies 

- Supervises Communication/Media plan 

- Supervises Media / Advocacy and Education plan

Product portfolio management & communication 

- Prepare launches plans, briefings and reportings with internal and external stakeholders

- Manage sales forecasts with channel owners

- Create forecasts for new products, launches

- Manage A&P in agreement with the deputy GM of the division

Team development

- Manage marketing team, including product team

- Build a high performance team and create a collaborative, inclusive place to work

Collaboration 

Work with local corporate team, regional (Zone), global teams (DMI) to share and adapt activations, frames

Must Have Experience 必須項目 

Marketing management +5 years

Leadership role and people management 

Haircare and color category and brand building

Financial knowledge (P&L, expansion analysis, sales forecasts)

Omnichannel consumer journey marketing 

Media planning and executional knowledge

Research and market data analysis

Business level to fluent English

Experience in B2B ecosystem with preferebly also B2C experience.

Preferred Qualification 希望項目 

BtoB, retail business marketing experience

Paid, owned, earned digital marketing expertise

Skills required

Marketing strategy design

Brand portfolio management

Data driven descision making 

Budget management 

Stakeholder management 

People development 

Good presentation level

Product pricing 

Content strategy design based on consumer journeys 

Omnichannel experience design