JOB SUMMARY
In this exciting role, you will manage and roll-out events and animations for a selection of+30 L’Oréal Group multi-division brands in Travel Retail West & Emerging for Americas Zone, reporting to a Retail Design Group Manager and in collaboration with retailers and commercial teams.
YOUR ROLE & RESPONSIBILITIES
Operational responsibility
- Deploy in-store brand animations, adhering to the brand book developed by the Brand Hub design team, ensuring a consistent and engaging customer experience.
- Implement product launches, with clear segmentation by store type: Pop-up, podiums, HPP (High Priority Places), SPP (Secondary Priority Places).
- Manage the operational implementation of launches, ensuring retail excellence, budget adherence, and integration of eco-design principles. Proactively identify and address potential challenges to ensure smooth execution.
- Guarantee optimal time-to-market in perfect alignment with the retail launch calendar.
Strategic vision & innovation:
- Partner with Area Managers and retailers to develop and implement growth strategies, leveraging retail expertise to optimize brand positioning and drive sales performance.
- Strategically manage budget investments, aligning allocations with retail segmentation to maximize ROI and achieve business objectives.
- Elevate the role of in-store animations, positioning them as a powerful media channel to engage customers and enhance brand visibility.
Growth & Performance management:
- Manage and consolidate the animations registered on Easy Trade tool, collaborating with the sales force to ensure accurate visibility of operations.
- Manage financial and purchase process (including PO creation on MY Market) - Guarantee pricing grid consistency across POS segments.
- Proactively manage POSM visual and video content updates with visual merchandising teams, ensuring impactful in-store communication.
- Develop innovative eco-design solutions for the L'Oréal for The Future program.
- Conduct quality control of production at the workshop and in-store before implementation, ensuring compliance and operational excellence.
- Share best practices with internal teams and TR Zone fostering continuous improvement and consistent execution.
YOUR KEY STAKEHOLDERS
TR WE Marketing teams, TR zone Marketing and Retail design teams, Hub Retail Design brand teams, Merchandising & Visual Merchandising teams, field teams, Area managers, retailers.
SKILLS YOU WILL GROW
In our dynamic Travel Retail ecosystem
- Agility and entrepreneurial spirit
- Ability to manage complexity
- Strong cross-cultural communication skills and international experience
- Retail expertise
On your job:
- Architecture Execution: Applying the architectural guidelines to a retail environment and supervising the construction or renovation of retail spaces while ensuring that eco-design principles are followed, as well as upholding after-sales services
- Scenography: Designing relevant and inspiring O+O space, atmosphere and mood which supports the brand narrative and strengthens the emotional bond between the brand and the customers.
- Brand local adaptation: Meeting local customer expectations while respecting each brand identity and sense of purpose whilst creating the biggest environmental or social value in the markets.
- Project planning management: Planning the correct short-term and long-term actions and continuously updating and prioritizing them in order to achieve strategic objectives while meeting strategic deadlines.
- Budget management: Creating and managing a budget to control the costs and profitability of a department or project.
PROFILE WE ARE LOOKING FOR
- Creative/innovative & technical vision (incl. materials knowledge to grow durability and limit maintenance)
- Strong autonomy & organization, comfortable in complex environments
- Ability to collaborate with diverse stakeholders (Local retailers and Suppliers, Marketing/Commercial teams)
- Image and graphic design expertise
- Local cultural sensitivity
- Expertise Sketch up Pro, Pack Adobe (Illustrator, Photoshop), Autocad recommended
- English Mandatory
- 1st experience in Retail Design requested