JOB DESCRIPTION: Social PR and Internal Communications Manager
L’OREAL PROFESSIONNEL.
Key objective
Increase the awareness of the brand internally and externally leveraging our tech equity.
Deliverables
Strategy Development:
- Formulate and execute a global PR strategy in line for each launch especially our big bets as well as a plan to implement our tech equity
- Propose innovative ideas to modernize our PR approach in countries and at DMI level.
PR Content creation.
- Develop messaging and PR tools (press releases, PR Kits, Q&A, events guidelines) for each launch to equip countries so they can successfully pitch local media
- Develop assets on the brand equity or on the brand to enable countries to understand the brand
- Collaborate with other teams (legal, marketing, content) to produce this type of strategy and content
External and Internal communications
- Capitalise on global events to negotiate more visibility for the brand externally with interviews/articles, and internally with the Group (Instagram page, Linkedin)
- Develop and organise powerful animations at Seine 62 and other campus for the big launches
- Leverage our iconic competition Style and Colour Trophy by identifying or rolling out with the theme, executing the competition with a focus on the metaverse, on board the countries and creating the assets.
Coordination and reporting
- Coordinate constantly with countries to ensure guidelines are rolled-out, assets are used and collect communication coverage
- Consolidate communication coverage & produce reports
- Manage category communication budget
- Manage administrative tasks such as DED, re-invoicing, product order
Profile
- A degree in communication, English, journalism, marketing, or related field is required.
- Proven experience as a PR Manager or Events Manager
- Passionate & creative, who is not afraid to think outside the box.
- Strong creative and content creation skills.
- Excellent copy writing/verbal communication and research skills.
- Ability to adapt quickly to changes in the landscape.
- Good judgment and problem-solving skills.
- Strong in project management and execution.
- Proficient in Power Point, Excel spreadsheets