Key Responsibilities:
- To build and implement omni channel education strategy to drive the sales growth for the brands and successfully execute the educational programs for the Beauty Advisors.
- To be able to communicate effectively and efficiently with good written, verbal, and interpersonal communication skills and has the ability to act as a leader.
- To ensure development of Beauty Advisors are optimized by building the expertise, skills, and image, leveraging on the business ambition and marketing plans.
- To play a key role in elevating customer experience – both online and offline by constantly improving the CXE, NPS and eNPS Score.
- Work closely with other stakeholders (Retail, Marketing, Trade, Brand Comm, Digital) to define the best 360º education strategy.
- Store Productivity customization training – Targeted on low productivity door.
Education Strategy
- To be responsible for planning, organizing, and overseeing the educational approaches and strategies.
- Develop local education strategic priorities & Zone frame release
- Roll out of POS, cabins beauty tech and services across the country following Zone frame release
- Work closely with CRM to propose country clientelling strategy and relevant partners to drive recruitment
- Liaise with Zone for specific training module request & projects co creation
Upskilling, Coaching & People Development
- Acts as people champion: Motivates, Develops & coaches team of Beauty Advisors population, Monitors Beauty Advisors & store manager turnover rates
- To work closely with Omni Retail Education Manager and zone to train and develop Beauty Advisors growth and progression – Skincare Experts, Fragrance Experts, Make Up Experts, Live streaming Experts
- Locally adapted modules, delivering & attending training local teams
- Provide 1-1 in store and cabin coaching to ensure service excellence, train store managers and retail manager in field to be able to provide guidance and coaching to field team
- Develop and empower the CM & field team to pursue high standard of cleanliness, organization, visual merchandising for the POS and cabins
- Build regional Beauty Advisor’s community, promote experience sharing & inspiration. Retain & Loyalize Beauty Advisors with inspiring & interactive content. Partner with Retail Excellence to ensure clear development and career plan for skin consultants and therapists
Required Skills / Experience / Competencies
- MARKET & CONSUMER INSIGHT
- Experienced in Retail & Luxury Skincare
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights.
- Personalized Touch consumer experience in stores
- BRAND DEVELOPMENT
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates shopper expertise (sell in & sell out)
- ACTIVATION EXCELLENCE
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness
- PROFICIENCY IN MICROSOFT OFFICE (ESPECIALLY POWERPOINT)
- EDUCATION STRATEGY & IMPLEMENTATION
FIELD COACH – 3 AXIS