China Shanghai Shi, Shanghai
Marketing
Full - Time
30-Apr-2020

COMMUNICATION

Adapt brand image to China market and guide the content development to fit local need

Ensure brand equity in all touch points

CAMPAIGN

Define 3-year marketing plan, guide portfolio priorities

Collect, analyze consumer and market insights to develop campaign with strong engagement

Understand and improve campaign investment for best sales impact

PRODUCT DEVELOPMENT

Influence DMI with China consumers insight and competitor tracking

Adapt product concept into local ones

OPERATION

Delivery forecast accuracy

TEAM MANAGEMENT

Build, develop and manage product managers and content factory

COLLABORATIVE PROJECTS

Build strong connection with medical team to define product priority in medical visit and assist clinical study

Brief and advise training team with product knowledge for livestreaming