Tempo Indeterminato
Capital Region
Copenhagen
Marketing
Full - Time
07-mag-2026

Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). 
Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As the Brand Director for VICHY, you will be the strategic business leader responsible for guiding the brand's sustainable growth and profitability across the four Nordic countries, holding full accountability for the brand P&L. Based in our Copenhagen office, you will shape the brand's future by blending deep market insight with powerful, collaborative strategies.

In this role, you will:

  • Lead the Brand Vision, Business Strategy & P&L: Define and execute a long-term strategy for VICHY, owning the P&L and spearheading initiatives to drive sustainable, profitable growth and secure brand leadership in the Nordics.
  • Drive Integrated Business Excellence: Translate brand strategy into a powerful omnichannel activation plan that connects with patients, consumers, and shoppers. You will unite and influence cross-functional teams, including commercial, supply, and finance, to maximize revenue and market share.
  • Develop and Empower High-Performing Teams: Lead, mentor, and empower your team, fostering a culture of collaboration, psychological safety, and excellence where every member can thrive and achieve ambitious business goals.
  • Champion Market Intelligence: Utilize your analytical skills to translate consumer insights, market trends, and performance data into actionable growth strategies, ensuring VICHY remains at the forefront of the dermo-cosmetic industry.


We Are Looking For

You are a highly experienced business leader with a proven ability to drive a full P&L, build strong, collaborative teams, and deliver outstanding results. Your expertise in the skincare category is a great advantage, and you have proven ability to influence effectively within a complex organization with multiple local and international stakeholders. Crucially, you possess a deep, demonstrable understanding of the Nordic market, including its consumers, retail channels, and media environment. Your strategic mindset, analytical abilities, and inspiring, empathetic leadership style set you apart.

You're a great match if you possess skills in:

  • Brand Strategy
  • P&L Management
  • Digital Acumen
  • Activation Excellence
  • Consumer Centricity
  • People Development


What’s In It For You

  • A place to grow your skills and take on new challenges in a supportive environment (here, you’ll be empowered to innovate and take initiative!)
  • Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
  • An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
  • A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference.


Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

The mission of L'Oréal Dermatological Beauty is to “Pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all.” Our brands, including Vichy, La Roche Posay, CeraVe, and SkinCeuticals are trusted & recommended by dermatologists, general practitioners and pharmacists all over the world.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.


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