Come join us at L’Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. 

Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!

Job Title: Digital Contents Specialist - L'Oréal Professionnel / Professional Products Division

WHO WE ARE:

The L'Oréal Professional Products Division(PPD) is a global leader in the beauty industry, dedicated to providing exceptional haircare solutions to salon professionals and their clients. With renowned brands like L'Oréal Professionnel, Kérastase, the division offers a comprehensive range of innovative products and tools that empower hairdressers to unleash their creativity and deliver outstanding results. Through cutting-edge research, advanced education programs, and a commitment to sustainability, the division sets new standards in the industry, driving excellence and elevating the artistry of hairdressing. With a focus on collaboration, technical expertise, and trend-setting innovation, the Professional Products Division continues to shape the future of professional haircare, inspiring professionals and clients worldwide.

A DAY IN THE LIFE:

Develop brand’s image in line with its DNA & objectives through innovative and meaningful content to nourish the consumer experience on all touch points: campaigns, CRM and services or commerce programs. This role requires a keen understanding of digital trends, social media dynamics, and pop culture to create highly engaging and relevant content.

1. Provide Innovative & Meaningful Content

• Develop an important volume and diversity of content and services in line with the global brand strategy and consumer insights to diffuse real time brand stories
• Create, develop and manage content for brand’s online & offline presence (Online: E-Commerce(work scope wgt 80%) / Offline: salons(wgt20%) to reinforce brand visibility, in line with international guidelines
• Create relevant E-Contents(PDP, digital banners, media creatives) in order to align with brand image and tone & manner. 
• Product information upload in back-office to each e-Com platforms & maintenance. Ecommerce in-store operation.
• Copy-edit and proofread all web content

• Plan and execute content-driven events or activations to enhance brand engagement.

2. Manage and plan the need for content

• Use keyword research, website data, business priorities and industry topics to formulate a content plan, in partnership with campaign owners
• Select and manage the proper creative external agencies and technical partners
• Effectively communicate and collaborate with external partners, including influencers, agencies, professional designers/artists/educators.
• Ensure online-based information’s archiving for future needs and reference

3. Enhance and Monitor the Brand’s visibility

• Act as an in-house content expert who can advise internal stakeholders in online content
• Watch for, identify and curate existing relevant content in line with the brand sense of purpose
• Create compelling and engaging brand digital content which will attract viewers as well as amplification and interaction through social sharing

WE ARE LOOKING FOR:

• University graduate
• 3-5 years of professional experience, with a minimum of 2 years in content management.
• Strong background in PR or Digital Marketing.
• Experience working in an agency environment is highly preferred.
• Preferred working experience in the luxury goods industry.
• Preferred working experience in an advertising agency specialized in design & artwork.
• Preferred working experience in developing content planning further to UX.
• Highly Social Media Savvy with a deep understanding of current platforms, trends, and engagement strategies.
• A true Pop-Culture aficionado with a keen eye for relevant cultural insights and trends.
• Demonstrated experience in running events or activations.
• Proven ability to communicate and build relationships with various external partners (e.g., Influencers, Agencies, Professional Designers/Artists/Educators).
• Proficient with Illustrator, Photoshop for design, with light design capabilities being a plus.
• Intermediate level of English.

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.