Trade Marketing Specialist – Dermatological Beauty Division
Hello, we’re L’Oréal! We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As our Trade Marketing Specialist for the L’Oréal Dermatological Beauty division, you will be the key driver for commercial and marketing excellence within the Pharmacy channel. Reporting to the Trade Marketing Manager, you'll be responsible for coordinating the strategic execution for our iconic brands—La Roche-Posay, CeraVe, Vichy, and SkinCeuticals—ensuring maximum impact at the point of sale.
- Performance & Sell-Out Analysis: You will manage and analyze pharmacy sell-out data, transforming it into actionable insights to drive growth and optimize promotional plans, while constantly monitoring the competitive landscape.
- In-Store Visibility Strategy: You will define the window display plan for all four brands, oversee the creation of compelling trade presentation materials, and manage the product catalog to effectively communicate key messages to pharmacists.
- Commercial Cycles: You will help structure promotional cycles by defining offers and priorities, and equip the sales force with the necessary tools and kits to succeed.
- Cross-Functional Coordination: You will work in close collaboration with brand marketing teams and the Commercial Direction to ensure a synergistic and powerful multi-brand strategy.
We Are Looking For
We are seeking a candidate with a strong background in sales or trade marketing who can thrive in a multi-brand environment. You are a great match if you have:
- Analytical Skills: Excellent ability to manage and interpret sell-out data to drive results.
- Business Acumen: A solid understanding of trade marketing dynamics and the ability to translate strategy into effective in-store execution.
- Project Management: Strong organizational skills to manage complex projects, from planning promotional cycles to creating visibility materials.
- Stakeholder Management: Proven ability to collaborate with and coordinate transversal teams to achieve common goals.
- Attention to Detail: A sharp eye for aesthetics and detail to ensure brand excellence in all in-store communications.
- A background in a sales or trade marketing role.
- Proficiency in both Italian and English.
The 5 most relevant skills for this role in the L'Oréal Skills Library are: Retail/Trade Activation, In-Store Excellence, Category Activation Management, Planning Management & Business Analysis, and Account Management. You can explore the full library here: L'Oréal Skills Library.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
The mission of L'Oréal Dermatological Beauty is to “Pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all.” Our brands, including Vichy, La Roche Posay, CeraVe, SkinCeuticals are trusted & recommended by dermatologists, general practitioners and pharmacists all over the world.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.